04 Nov 2021
The Value(s) of CRM
Customer-centricity consistently appears on every CMO's top objectives list. To achieve this, marketing professionals need to do more to engage their audience with content that goes beyond the transactional.
02 Nov 2021
JICMAIL Test & Learn
JICMAIL has launched a toolkit to inspire different content and audience targeting hypotheses for A/B tests with the benchmarks against which A/B test results can be assessed. Download the toolkit and get in touch to take part.
01 Nov 2021
I'm dreaming of an agile Christmas!
Christmas 2021 – back to business as usual or more business as unusual? Unsure? The media seems pretty confused too. Recently the same paper carried two stories with seemingly conflicting headlines “UK over worst of pandemic as hospital admissions reach lowest level for two months”...
28 Oct 2021
WEBINAR: JICMAIL Finance Insights: mail engagement, brand trust and customer loyalty for banking and insurance brands
Join Ian Gibbs, JICMAIL, for a webinar in which we uncover some of the key consumer engagement trends for direct mail and business mail in the finance category.
27 Oct 2021
Mind The Knowledge Gap - New Consumer Research from Gekko
Retailers miss out on £15bn per year due to poor advice in-store according to Gekko's research that was carried out by OnePoll.
25 Oct 2021
The DMA's 2021 Annual General Meeting
Join us at the DMA's 2021 Annual General Meeting on Wednesday 17 November, 9.45am, to vote on the re-appointment of the auditors. The meeting is open to all DMA Members.
21 Oct 2021
JICMAIL announces the first ever winners of the JICMAIL Platinum Awards for outstanding practice with JICMAIL data
JICMAIL announces the winners of its inaugural Platinum Awards, which have been given to 10 companies for their outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data.
21 Oct 2021
Checklist: 10 Tips for E-Mail Marketing in Retail
In this checklist artegic presents ten email marketing tips for retailers, suitable for both beginners and advanced email marketers.19 Oct 2021