07 Jan 2022
Never mind Plan B, brands need a plan C for Covid.
For businesses what is becoming abundantly clear is that we must learn to live with Covid. And in today’s uncertain landscape that means agility is the name of the game. Putting processes in place that enable pivoting on a knife’s edge to capitalise on whatever the twin forces of the...
07 Jan 2022
What the DCMS consultation means for marketing, privacy and electronic communications.
For marketing and data professionals, the latest government consultation on data protection in the UK has thrown up a number of new considerations that should be thought about when planning marketing strategies for 2022.
15 Dec 2021
N2O's Head of Creative adds to talent on DMA's Creative Committee
Nigel Clifton has been invited to take up a permanent place on the DMA’s Creative Committee.
07 Dec 2021
Gain invaluable customer insights from fishing in the CDP data 'reservoir'
In an increasingly customer-centric world, the ability to access and use customer insights to shape products, solutions and the customer purchasing experience as a whole is critically important. For that reason alone, customer data must be seen as strategic.
07 Dec 2021
UniFida announces partnership with Haensel AMS
Combined AI technologies enable marketers to drill right down into individual campaign effectiveness by customer segment
02 Dec 2021
Designing a digital marketing strategy
If you are looking to reach new audiences and grow your revenue, your marketing mix is likely to include a digital focus whether that is social media, content or email marketing, paid advertising or search engine optimisation. To help you get the most from your digital efforts, we’ve put...
02 Dec 2021
8 tips for sustainable lead generation
If your lead generation efforts are not generating good quality leads with prospects who have an appetite for your products, they will quickly sap budget. We look at how to make your lead gen sustainable.
30 Nov 2021
The Over-50s: How Do You Measure Invisibility?
Chief Strategy Officer of MullenLowe Group UK, Ayesha Walawalkar, has written a piece in Campaign on the over-50s, and where the advertising industry is going wrong. *Originally posted in CampaignLive.
30 Nov 2021