29 Nov 2021
Data: A New Direction - Consultation Response
On 7 October 2021, the DMA, in conjunction with the government, convened a roundtable of industry Members to discuss the government’s proposed update to data protection legislation.
29 Nov 2021
Checklist: 12 tips for better data in email marketing
Data is the basis for relevant email marketing, such as for example personalized content. The highest possible data quality is therefore a key success factor. artegic AG has compiled 12 tips on how to win better data in a checklist.24 Nov 2021
DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics
Data ethics is a hot topic in the marketing industry. But why is it crucial for businesses to capture, store, and use personal data ethically? Find out alongside Gilbert Hill, a privacy technologist, in this DMA Talent webinar.
18 Nov 2021
Putting people at the heart of digital marketing
Without the right balance of people, process and technology behind a marketing strategy, at best it will miss the mark, and at worst you may find yourself losing customers as a result of over-marketing.
18 Nov 2021
Afraid of the Frankenstack?
The common fear we see across marketeers is of the Frankenstack Monster – a collection of hardware’s and software’s built on through years of “fixes”, “upgrades” and “manual workarounds” that all become part of normal BAU communication activities.
18 Nov 2021
The Martech Migration
The MarTech landscape has always been complex, but with more and more new ways to engage customers, it becomes even more challenging to navigate the different concepts and capabilities – all too often we’ve seen the impact of a wrong turn.
17 Nov 2021
Loyalty Marketing: which data matters most?
A loyalty program, by its’ nature, tracks every customer interaction and builds out a powerful set of marketing data, that often becomes the key to the long-term success of the program.
17 Nov 2021
Customer Journeys in Marketing Automation
A core aspect of Marketing Automation is that a purchase activity is typically a multi-stage, multi-touch process and these are usually called Customer Journeys or Programs.
17 Nov 2021
The Rise of Customer Data Platforms
With all the buzz about Customer Data Platforms (CDPs), I read an insightful comment about them recently that really got me thinking. That was “CDPs are not bought, they are built.”.