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A collection to inspire brands to find innovative and diverse ways to respond to new customer behaviours and desires.

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Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.

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What does the Lloyd v Google case mean for marketers? DMA’s Head of Legal gives a detailed overview of the famous case, in which Google collected data from millions of Apple iPhone users for targeted advertisement without their knowledge or consent.

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