25 May 2023
The Power of Brand: Why it matters for ALL Businesses
In today’s competitive business landscape, building a strong brand has become essential for companies aiming to thrive and stand out from the crowd. A brand is more than just a logo or a name; it represents the overall perception of a business.
21 May 2023
Should you consider a different take on CDP (Customer Data Platform) implementation?
Discover how a composable architecture approach can help overcome the challenges of implementing a customer data platform and improve your data strategy for a single customer view in digital marketing.
10 May 2023
Boost sales performance with the telemarketing channel.
A strategic and data-led channel such as the phone can accelerate the sales process and improve ROI across all your channels whilst delivering actionable insight to keep your strategy on track.
10 May 2023
Is the art of customer service in decline?
There is an ongoing debate about the state of customer service today. Some believe that customer service has declined in quality due to companies focusing more on cutting costs, others argue that technology has changed the way customer service is delivered, making it faster and more efficient.
09 May 2023
The Value Exchange Economy
Modern consumers are more cognizant than ever of the value of their personal and preference data, and are not going to hand it over without receiving something of value in return. To collect the zero-party data required to power better...
09 May 2023
The Complete Guide to Zero-Party Data in 2023
Get the 101 on Zero-Party Data plus examples of how brands are differentiating with personalization and driving revenue.
11 Apr 2023
JICMAIL presenting at Adwanted's The Future of Brands
Join JICMAIL at Adwanted's The Future of Brands, where we are part of The Great Measurement Debate. During our panel session, we will examine what good looks like and what's missing in current media measurement.
11 Apr 2023
The 7 keys to an advanced Email Personalization strategy
Personalization is the secret sauce of email marketing, but there's a problem. Despite its benefits, marketers aren't using it to the full potential. Why? There's something off in the way we think about personalization. So what can we do about it?
05 Apr 2023
JICMAIL WEBINAR: The role of mail in the FCA's Consumer Duty shake up
Join our webinar to hear from Ian Gibbs, Director of Data Leadership and Learning, JICMAIL, along with a guest expert, and learn more about the place mail plays in delivering good customer outcomes.