Webinar: Innovations in Mail

Join us for our exclusive webinar in collaboration with Marketreach and discover the cutting-edge strategies and technologies that can transform your approach to direct mail.

Webinar chair Sophie Grender, Director of New Business at Marketreach, will lead the session, covering the latest advancements in direct mail. She will explain how innovations such as QR codes, digital image recognition, augmented reality, and Bluetooth technology can enhance personalisation, targeting accuracy and overall campaign engagement.

You’ll also hear from:

• Tom Ridges, CEO and Founder of Herdify, who will discuss the benefits of programmatic mail and its impact on refining targeting and improving campaign effectiveness
• Daniel Dunn, CEO of Paperplanes, who will explore new targeting opportunities and advanced strategies to boost your direct mail efforts
• Experts from Adobe present how their innovative solutions integrate with direct mail to streamline content creation and enhance your campaigns across various channels

Our experts will share insights into how you can integrate these tools into your strategy, providing practical tips to optimise your targeting and improve campaign outcomes. You'll also have the opportunity to engage with industry leaders during a live Q&A session, gaining tailored advice to overcome challenges and leverage these innovations effectively.

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