Marketing Measurement: Your 2025 Guide Unwrapped

Our Value of Creativity report revealed organisations that invest in best practice campaign measurement achieve over 40% greater effectiveness with their spend than average.

But what exactly is best practice measurement, and how can you apply it to your campaigns?

Join us for the launch of the DMA's Guide to Best Practice Measurement, where you'll hear from leading measurement experts and gain actionable insights into the measurement techniques that drive success.

Ian Gibbs, DMA's Insight and Planning Director, will share an update on the state of marketing measurement from the DMA's Effectiveness Databank.

Then, we'll have five, 10-minute sessions covering the leading measurement techniques:

• Creative Testing by System1
• Brand Uplift Studies by On Device
• Attribution Modelling by Unifida
• Sales Uplift Tests by Viewers Logic
• Brand Tracking by YouGov

Guides for each of these key topics will be available to download after the event to further help you defend and grow your marketing budget.

All our experts will come together for a panel discussion exploring "The Value of Measurement" and what you should be doing to unlock budget for measurement.

Come along to see marketing measurement in action and get answers to your most pressing questions—no matter how tricky.

Don't miss this opportunity to sharpen your measurement skills and drive better results.

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