DMA Talent Marketing Challenge 2019 | DMA

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DMA Talent Marketing Challenge 2019


DMA Talent’s Marketing Challenge gives aspiring marketers a taste of what it’s like to work on a real life marketing brief for an agency. The brief is also used by lecturers as a valuable teaching resource on marketing and business courses.

Instagram are supporting the 2019 challenge and are providing this year’s brief. Read it here.

Applications are now closed.

Who can enter?

  • Students at any stage of their course - you don't have to be studying marketing, by the way.
  • Teams must be between 3-6 people.

How does it work?

  • After reviewing entries, the judging panel (formed of industry experts – including a couple from Instagram) will shortlist 3 teams to pitch their ideas at a central London location in July 2019. After pitching, all finalist teams will be invited to an evening reception where the winning team will be announced.

Why enter?

  • This is your opportunity to get your work seen by Instagram – Instagram!
  • If you make it to the finalist stage, you’ll also meet many industry professionals along the way so not only will you build your network, you could well come away with a placement/role.
  • If the above isn’t sweet enough, there will also be some great prizes on offer for the finalist teams.

How do I enter?

  • Applications are now closed

The brief:

This year’s brief is business to business and challenges you to prove to marketers that Instagram stories drives business results. Download it here.

Terms and conditions for the 2019 Marketing Challenge can be found here.


Download the Instagram tone of voice style guide here.

Examples of ads that ran for stories:

Instagram for business page:

Other businesses using Instagram stories:

Trusted Housesitters have shared how they use the channel. Find out more here.

Hear more from the DMA