DMA Student Member Webinar: Is My Phone Listening to Me? Data Ethics

Marketers who're serious about their responsibilities with data, ethics, and doing the right thing by customers will bring big benefits to their businesses.

Data allows marketers to build highly targeted campaigns, such as e-commerce websites that track their customers web usage and past transactions, to predict what they want, when they want it.

However, it can be alarming when you say you've run out of dog food, and your phone is immediately targeted with dog food ads.

Join Gilbert Hill, Co-Founder, Finflo, to learn about:​

• Why building and keeping trust with customers is so important
• The growing concern amongst consumers about their online privacy
• Businesses who have got it right and wrong - and why
• GDPR, and what marketers are legally allowed to do with customer data
• The DMA Code, and why marketers should use this as their moral compass

Plus, you'll also have the opportunity to ask questions to industry experts from well-known brands during a panel discussion..

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