DMA Awards 2022: The Winning Work

• Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

• The Record-Breaking Mailing

• Agency: RAPP

• Client: TV Licensing

Industry Sectors

Automotive

• Gold: Enhanced Repurchase program VWFS & VWPC

• Agency: Merkle

• Client: Volkswagen Financial Services UK and Volkswagen Group UK

• Silver: cinch it

• Agency: VCCP

• Client: cinch

• Bronze: Live Stream

• Agency: Accenture Song and Dentsu X

• Client: Land Rover

B2B

• Gold: Witness the Quickness

• Agency: Havas CX helia

• Client: Toolstation

• Silver: Black Futures

• Agency: OLIVER and STAY HMBL

• Client: Barclays Bank

• Bronze: How could BT Enterprise bounce back?

• Agency: Now and Essence

• Client: BT Enterprise

B2C

• Gold: Freesat - Live Life Free

• Agency: TMW Unlimited and The Specialist Works

• Client: Freesat

• Silver: Finding your 100-year past

• Agency: Smithfield Agency and Favour the Brave

• Client: Findmypast.co.uk

• Bronze: Press Play with OREO - Mixtapes

• Agency: Digitas UK

• Client: Mondelez International

Charity

• Gold: Noah's Ark Nurse Recruitment

• Agency: OLIVER

• Client: Noah's Ark Children's Hospice

• Silver: Domestic abuse is getting smarter

• Agency: BBH

• Client: Refuge

• Bronze: The Hornicultural Society

• Agency: Ogilvy UK

• Client: Relate

Entertainment, Music and Publishing

• Gold: Press Play with OREO - Mixtapes

• Agency: Digitas UK

• Client: Mondelez International

• Silver: Freesat - Live Life Free

• Agency: TMW Unlimited and The Specialist Works

• Client: Freesat

• Bronze: The Virgin Media BAFTA Must-See Moment

• Agency: RAPP

• Client: Virgin Media O2

Financial Services

• Gold: On the Money

• Agency: Havas CX helia and Stick & Twist

• Client: Lloyds Banking Group

• Silver: Black Futures

• Agency: OLIVER and STAY HMBL

• Client: Barclays Bank

• Bronze: Barclaycard Avios

• Agency: OLIVER

• Client: Barclaycard

Public Sector

• Gold: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Silver: The Record-Breaking Mailing

• Agency: RAPP

• Client: TV Licensing

• Bronze: NHS Life-Changing Careers UCAS Events

• Agency: MullenLowe Group UK

• Client: NHS England

Retail and E-commerce

• Gold: Popping the Representation Bubble

• Agency: OLIVER/U-Studio

• Client: Matey Bubble Bath, Unilever

• Silver: Pre-Hated Marmite

• Agency: OLIVER/U-Studio

• Client: Marmite, Unilever

• Bronze: MPB "Change" campaign

• Agency: CPB London

• Client: MPB

Sports

• Gold: Make Your Comeback

• Agency: 23red

• Client: Sport England and Strava

• Silver: Samsung Galaxy Watch4 UK launch

• Agency: RAPP

• Client: Samsung Consumer Electronics

• Bronze: F1 Fantasy: My F1 Fantasy

• Agency: Ogilvy UK

• Client: Formula 1

Travel and Leisure

• Bronze: Queen Anne - The Next In A Fine Line

• Agency: Armadillo

• Client: Cunard

Utilities and Telecommunications

• Gold: Everyone.connected: How Vodafone is working to eradicate digital exclusion

• Agency: Ogilvy UK and Carat London

• Client: Vodafone

• Silver: The Record-Breaking Mailing

• Agency: RAPP

• Client: TV Licensing

• Bronze: EE PhoneSmart Licence

• Agency: Digitas UK and Saatchi&Saatchi

• Client: EE

Channels

Email

• Gold: On the Money

• Agency: Havas CX helia and Stick & Twist

• Client: Lloyds Banking Group

• Silver: All for you

• Agency: TMW Unlimited

• Client: Vodafone

• Bronze: Mission in Motion

• Agency: Team ITG and Emerald Thinking

• Client: Wickes

Film, Video or Moving Image

• Gold: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Silver: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

• Bronze: Jack-In-The-Box

• Agency: M&C Saatchi

• Client: NHS

Mail

• Gold: The Record-Breaking Mailing

• Agency: RAPP

• Client: TV Licensing

• Silver: Royal Mail 'OPEN DOOR' boxes

• Agency: The Creative Consultancy

• Client: Royal Mail

• Bronze: Queen Anne - The Next In A Fine Line

• Agency: Armadillo

• Client: Cunard

Out of Home

• Gold: Samsung Galaxy Watch4 UK launch

• Agency: RAPP

• Client: Samsung Consumer Electronics

• Silver: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

• Bronze: The Hornicultural Society

• Agency: Ogilvy UK

• Client: Relate

Social Media

• Gold: adidas #FastestFollower

• Agency: Twitter Next

• Client: adidas

• Silver: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Bronze: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

Unaddressed Print

• Gold: The Hornicultural Society

• Agency: Ogilvy UK

• Client: Relate

• Bronze: Show me the Growth: Sustainable Expansion

• Entrant: Whistl Doordrop Media

• Client: Oddbox Delivery

Campaigns

Brand Building

• Gold: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

• Silver: Watch Me Move

• Agency: OLIVER/U-Studio

• Client: Rexona / Degree / Sure, Unilever

• Bronze: On the Road to Wellness with WW

• Agency: The Story Lab

• Client: WeightWatchers

Customer Acquisition

• Gold: The Nation's First Pet Census

• Agency: Campfire Agency

• Client: Blue Cross

• Silver: Finding your 100-year past

• Agency: Smithfield Agency and Favour the Brave

• Client: Findmypast.co.uk

• Bronze: A drama that can never be written

• Agency: Smithfield Agency

• Client: Ascot Racecourse

Customer Journey

• Gold: Supercharging the customer journey with real-time mobile content

• Entrant: Braze

• Client: TUI

• Silver: Creating a personalised onboarding experience for new HSBC UK current account customers

• Agency: CHS

• Client: HSBC UK

• Bronze: PPX Welcome Automation Programme

• Agency: Digitas UK

• Client: SAMSUNG UK

Customer Retention or Loyalty Programme

• Gold: F1 Fantasy: My F1 Fantasy

• Agency: Ogilvy UK

• Client: Formula 1

• Silver: "Loyalty Starts from the Inside": How we used data to motivate, educate and engage IKEA's co-workers to improve IKEA Family performance

• Agency: RAPP

• Client: IKEA

• Bronze: Halfords Motoring Club

• Agency: Planning-inc

• Client: Halfords

Integrated

• Gold: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Silver: Strength in Numbers

• Agency: Digitas UK

• Client: NIVEA MEN

• Bronze: The Place To Be Seen

• Agency: M&C Saatchi

• Client: Queer Britain

Launch

• Gold: Lost The Pot

• Agency: OLIVER/U-Studio

• Client: Pot Noodles, Unilever

• Silver: Finding your 100-year past

• Agency: Smithfield Agency and Favour the Brave

• Client: Findmypast.co.uk

• Bronze: Electrified Art - A Nissan Metaverse Experience

• Agency: TBWA / Nissan United

• Client: Nissan UK

Performance Marketing Activity

• Gold: Boosting sales for Specsavers with next-level data innovation in search

• Agency: MG OMD

• Client: Specsavers

• Silver: Turbo-charging Post-lockdown Performance

• Agency: TMW Unlimited

• Client: WeightWatchers

Sustainability

• Gold: Wasting Food Feeds Climate Change, Food Waste Action Week

• Agency: Total Media Connect and Kindred

• Client: WRAP (Waste Resources and Action Programme), Love Food Hate Waste

• Silver: Take Steps To Solve Water

• Agency: Brave and SPORTFIVE

• Client: Xylem

• Bronze: Dirty talk

• Agency: BBH

• Client: Wild

Thoughtful Marketing

• Gold: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Silver: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

• Bronze: Strength in Numbers

• Agency: Digitas UK

• Client: NIVEA MEN

Data

Data and Insight

• Gold: Boosting sales for Specsavers with next-level data innovation in search

• Agency: MG OMD

• Client: Specsavers

• Silver: Sky Glass

• Agency: MediaCom

• Client: Sky

• Bronze: The MME: Using Data to transform the way consumers and tradespeople shop Wickes

• Agency: Team ITG and Emerald Thinking

• Client: Wickes

Data Storytelling

• Gold: 'Loyalty Starts from the Inside': How we used data to motivate, educate and engage IKEA's co-workers to improve IKEA Family performance

• Agency: RAPP

• Client: IKEA

• Silver: Amplifying the Voice of the Customer, turning intuition into data driven decision making.

• Agency: Euler

• Client: Chiltern Railways

• Bronze: Dynamic Dashboard Enables Southern Co-op to Find Stories Hidden in their Data

• Agency: Edit

• Client: Southern Co-operative

Digital Product

• Gold: GLASTONBURY FESTIVAL APP 2022

• Agency: Digitas UK

• Client: EE

• Silver: EE PhoneSmart

• Agency: Digitas UK and Saatchi&Saatchi

• Client: EE

• Bronze: MyNavy - The Employee Empowerment Tool

• Agency: Great State

• Client: The Royal Navy

Marketing Automation

• Gold: Revamp to proactive personalisation automation leads to industry first results

• Agency: Merkle

• Client: Currys

• Silver: Supercharging the customer journey with real-time mobile content

• Entrant: Braze

• Client: TUI

• Bronze: Flexible Budgeting to Maximise Growth

• Agency: Assembly

• Client: Ralph Lauren

Craft

Creative Solution

• Gold: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Silver: The Record-Breaking Mailing

• Agency: RAPP

• Client: TV Licensing

• Bronze: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

Design or Art Direction

• Gold: The Hornicultural Society

• Agency: Ogilvy UK

• Client: Relate

• Silver: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever

• Bronze: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

Writing

• Gold: Have a Word

• Agency: Ogilvy UK

• Client: Mayor of London

• Silver: Pre-Hated Marmite

• Agency: OLIVER/U-Studio

• Client: Marmite, Unilever

• Bronze: Reverse Selfie

• Agency: Ogilvy UK

• Client: Unilever