Awards

Past award winners & runners-up

Be inspired by the winners and runners-up at the DMA awards over the years. The campaigns below went that extra mile, standing out to our judges for their transformative thinking and approach. Explore them year by year to see what gold-standard marketing looks like.

Year

2025

Grand Prix winner

Building A Billion Pound Brand

House 337

England and Wales Cricket Board

Britain’s newest billion-pound brand isn’t a tech start-up or fashion label. It’s cricket. reborn as fast, joyful and culturally magnetic. Launched in 2021 by the England and Wales Cricket Board (ECB), in response to declining cricket attendance, The Hundred had a bold mission: to "throw cricket's doors open to everybody.”

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Grand prix runners up

Making AutoSergei real with Meer-tech

Merkle

Compare the Market

Research shows ‘comparing’ is too much effort for a third of us. The brand was in a fight for convenience and needed to change - fast.

Daisy vs Scammers

VCCP and Girl&Bear

Virgin Media O2

O2 transformed traditional marketing approaches to fraud protection and tackled scamming head-on. This is a story about a scam-baiting AI granny named Daisy, built to hold scammers on the line and waste their time.

2025 Winners

Track

Industry Sectors

From Automotive and B2C, FMCG and E-commerce, to Charity, Public Sector and beyond, these are the campaigns that defined the year.

Copywriting

This award celebrates copywriting in any medium across B2B or B2C work.

Creative Solution

This award recognises exceptiona creative thinking in solving a particular marketing challenge for either B2B or B2C work.

Design or Art Direction

This award celebrates design and/or art direction in any medium across B2B or B2C work.

Film, Video or Moving Image

This award recognises work that made a lasting impact through film, video or moving image across B2B or B2C.

Gold

Women's Aid: The Ignored Emergency

House 337

Women's Aid

At least one woman a week is killed by a male partner or ex-partner. It's a shocking statistic. But the charity sector is not short of those, so numbers alone are abstract. The Ignored Emergency campaign for Women’s Aid turned a statistic into a story.

Silver

Heirlooms

VML UK

Suicide & Co.

Bronze

We've never had anything handed to us on a plate

Ogilvy One

EY Foundation

Channels

There are many ways to reach out to audiences. These shortlisted winners approached traditional channels with creative methods to engage customers.

Campaigns

Finding new ways to connect with customers through a range of campaign strategies is essential to marketing excellence. Here’s how our winners did it across eight campaign categories.

For Good

Marketing has the power to change the world. These companies stood out for their campaigns that made a difference.

Data and Tech

Innovative thinking starts with data-led customer insight. These award winners set the standards for data and tech-driven marketing done right.

Craft

Marketing teams bring together a whole host of talents to create impressive results. Here are the innovators who’ve honed their craft to a point of excellence.