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DMA Awards 2019: The Winning Work

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The DMA Awards winners have been picked on, picked over and eventually picked out by our Judges. Your guide to the Golds, the Silvers, the Bronzes and, of course, the Grand Prix winner.

Grand Prix

  • Grand Prix: Hunt the White Creme Egg
  • Agency: ELVIS
  • Client: Mondelez

Industry sectors

Automotive

  • Silver: The Evoque button: Triggering a reaction
  • Agency: Edit and Spark44
  • Client: Jaguar Land Rover

  • Bronze: Shell Go+
  • Agency: Wunderman Thompson UK
  • Client: Shell UK

Travel and Leisure

  • Gold: Where Luxury is Personal
  • Agency: MRM//McCann London
  • Client: Crystal Cruises

  • Silver: Long Live the Local - Part 2
  • Agency: Havas London
  • Client: Britain's Beer Alliance

  • Bronze: Soulmates - Dating with a two track mind
  • Agency: OLIVER
  • Client: The Guardian

Entertainment, Publishing and Gaming

  • Gold: Turning F1 email into entertainment
  • Agency: Ogilvy London
  • Client: Formula 1

  • Silver: Opening Minds In a Closed World: Purpose Driven Brand Engagement
  • Client: The Economist

  • Bronze: The Joy of Print
  • Agency: OLIVER
  • Client: The Guardian

Technology

  • Gold: Can AI help a grassroots football club raise their game?
  • Agency: Ogilvy London
  • Client: IBM

  • Silver: The SafeTug 360° Experience
  • Agency: Stein IAS
  • Client: Trelleborg Marine & Infrastructure

  • Bronze: Autodesk BIM 360 - A construction website that builds more business
  • Agency: Torpedo
  • Client: Autodesk

Utilities and Telecommunications

  • Gold: WITHOUT A DROUGHT!
  • Agency: Jaywing
  • Client: Yorkshire Water

  • Silver: VOXI Drop
  • Agency: TMW Unlimited
  • Client: VOXI

  • Bronze: VOXI Villa
  • Agency: Team Red (Ogilvy & Wavemaker)
  • Client: VOXI by Vodafone

Retail and E-commerce

  • Gold: The £0 Lagom Collection
  • Agency: Proximity London
  • Client: IKEA UK

  • Silver: CRM Dreams
  • Agency: CODE
  • Client: Ralph Lauren

  • Bronze: Pamper your parcels with Doddle
  • Agency: Wax/On and The Kite Factory
  • Client: Doddle

Financial Services

  • Gold: Red Saturday
  • Agency: MRM//McCann
  • Client: Direct Line

  • Silver: Invesco ETF Campaign
  • Agency: LIDA
  • Client: Invesco

  • Bronze: The affordable alternative to health insurance
  • Agency: Moreish Marketing
  • Client: Benenden Health

Public Sector

  • Gold: NHS - We Are Returning Nurses
  • Agency: MullenLowe Open
  • Client: Health Education England

  • Silver: this is bradford
  • Agency: pslondon
  • Client: University of Bradford

  • Bronze: Every Lesson Shapes a Life
  • Agency: Havas London
  • Client: Department for Education

Charity

  • Gold: Pause for Mind
  • Agency: Open Creates
  • Client: Mind

  • Silver: Cards of Acknowledgement
  • Agency: MRM//McCann London
  • Client: Miscarriage Association

  • Bronze: The Nation says "Thank You"
  • Client: The Royal British Legion

Best B2B

  • Gold:
  • Agency: Ogilvy
  • Client: Rolls-Royce

  • Silver: Can AI help a grassroots football club raise their game?
  • Agency: Ogilvy London
  • Client: IBM

  • Bronze: Club Matrix A Category Defining Programme
  • Agency: Code Worldwide
  • Client: L'Oreal Matrix

Best B2C

  • Gold: NHS - We Are Returning Nurses
  • Agency: MullenLowe Open
  • Client: Health Education England

  • Silver: Opening Minds In a Closed World: Purpose Driven Brand Engagement
  • Client: The Economist

  • Bronze: this is bradford
  • Agency: pslondon
  • Client: University of Bradford

Channels

Best Use of Email

  • Gold: Turning F1 email into entertainment
  • Agency: Ogilvy London
  • Client: Formula 1

  • Silver: Making mortgages more personal
  • Agency: Jaywing
  • Client: first direct

  • Bronze: Red Saturday
  • Agency: MRM//McCann
  • Client: Direct Line

Best Use of Search

  • Gold: Smart advertising delivers record visitor numbers
  • Agency: Anything is Possible
  • Client: Royal Botanic Gardens, Kew

  • Silver: Marvel Consumer Journey - Building a Better Understanding of Consumer Behaviour
  • Entry Partner: Google
  • Client: The Walt Disney Company, EMEA

  • Bronze: The Benefit of Voice
  • Agency: Merkle
  • Client: Benefit

Best Use of Social Media

  • Gold: Soffa Sans
  • Entrant: Proximity London
  • Client: IKEA UK

  • Silver: 'The People's Seat' - Inspiring Action on Climate Change
  • Entrant: Grey LDN, WPP & Facebook
  • Client: The United Nations

  • Bronze: The Open Diaries
  • Agency: RAPP
  • Client: The Open University

Best Use of Unaddressed Print

  • Gold: Cards of Acknowledgement
  • Agency: MRM//McCann London
  • Client: Miscarriage Association

  • Silver: Movember Shave The Date
  • Entrant: Whistl (Doordrop Media)
  • Client: Movember

  • Bronze: Specsavers Audiology Pants/ Plants
  • Entrant: Whistl (Doordrop Media)
  • Client: Specsavers

Best Use of Mail

  • Gold: The Evoque button: Triggering a reaction
  • Agency: Edit and Spark44
  • Client: Jaguar Land Rover

  • Silver: Honouring D-Day 75
  • Agency: Cello Signal
  • Client: The Royal British Legion

  • Bronze: Cards of Acknowledgement
  • Agency: MRM//McCann London
  • Client: Miscarriage Association

Best Use of Out of Home

  • Gold: Armistice Day
  • Agency: TMW Unlimited
  • Client: Westminster City Council

  • Silver: The Dynamic Blood Appointment
  • Agency: 23red and Clear Channel
  • Client: NHS Blood and Transplant

  • Bronze: Moving London
  • Agency: Stretton & Stretton, Loveable, addmustard and The Kite Factory
  • Client: Marsh & Parsons

Best Use of Moving Image or Audio

  • Gold: Every Lesson Shapes a Life
  • Agency: Havas London
  • Client: Department for Education

  • Silver: Can AI help a grassroots football club raise their game?
  • Agency: Ogilvy London
  • Client: IBM

  • Bronze: NHS - We Are Returning Nurses
  • Agency: MullenLowe Open
  • Client: Health Education England

Campaigns

Best Integrated Campaign

  • Gold: Hunt the White Creme Egg
  • Agency: ELVIS
  • Client: Mondelez

  • Silver: Every Lesson Shapes a Life
  • Agency: Havas London
  • Client: Department for Education

  • Bronze: Moving London
  • Agency: Stretton & Stretton, Loveable, addmustard and The Kite Factory
  • Client: Marsh & Parsons

Best Launch Campaign

  • Gold: The £0 Lagom Collection
  • Agency: Proximity London
  • Client: IKEA UK

  • Silver: EXP100GT: The Future of Extraordinary Journeys
  • Agency: Unit9
  • Client: Bentley Motors

  • Bronze: "Alexa, Send Me a Diet Coke Exotic Mango"
  • Entrant: Send Me a Sample
  • Agency: M&C Saatchi Shop
  • Client: Coca Cola

Best Brand Building Campaign

  • Gold: The £0 Lagom Collection
  • Agency: Proximity London
  • Client: IKEA UK

  • Silver: It's Hunting Season
  • Agency: ELVIS
  • Client: Mondelez

  • Bronze: Can AI help a grassroots football club raise their game?
  • Agency: Ogilvy London
  • Client: IBM

Best Customer Acquisition Campaign

  • Gold: The Joy of Print
  • Agency: OLIVER
  • Client: The Guardian

  • Silver: The Open Diaries
  • Agency: RAPP
  • Client: The Open University

  • Bronze: Moving London
  • Agency: Stretton & Stretton, Loveable, addmustard and The Kite Factory
  • Client: Marsh & Parsons

Best Customer Journey

  • Gold: NHS: We Are Returning Nurses
  • Agency: MullenLowe Open
  • Client: Health Education England

  • Silver: The Evoque button: Triggering a reaction
  • Agency: Edit and Spark44
  • Client: Jaguar Land Rover

  • Bronze: BPme Rewards-Little Treats More Often
  • Agency: MRM//McCann London
  • Client: BP

Best Customer Retention Programme

  • Gold: James - Your Digital Butler
  • Agency: Merkle and Twipe
  • Client: The Times

  • Silver: Turning F1 email into entertainment
  • Agency: Ogilvy London
  • Client: Formula 1

  • Bronze: Sky VIP - Your Loyalty Programme
  • Client: Sky UK

Best Digital Performance

  • Gold: Magpie: a 100% AI-driven multi-channel marketing campaign
  • Agency: Merkle
  • Client: Twitter

  • Silver: Club Matrix A Category Defining Programm
  • Agency: Code Worldwide
  • Client: L'Oreal Matrix

  • Bronze: The Perfect Couple
  • Agency: Proximity London
  • Client: TV Licensing

Data

Best Use of Data and Insight

  • Gold: Faster Fibre and Happier Customers
  • Agency: The&Partnership
  • Client: TalkTalk

  • Silver: Events Growth Hack
  • Agency: Medialab
  • Client: Macmillan Cancer Support

  • Bronze: The Dynamic Blood Appointment
  • Agency: 23red and Clear Channel
  • Client: NHS Blood and Transplant

Best Creative Use of Data

  • Gold: The Dynamic Blood Appointment
  • Agency: 23red and Clear Channel
  • Client: NHS Blood and Transplant

  • Silver: The Power of Suggestion: British Airways January Sale 2019
  • Agency: WPP Team Horizon: Wavemaker & Ogilvy
  • Client: British Airways

  • Bronze: Mind Over Clutter
  • Agency: Proximity London
  • Client: IKEA UK

Best Use of Marketing Automation

  • Gold: Magpie: a 100% AI-driven multi-channel marketing campaign
  • Agency: Merkle
  • Client: Twitter

  • Silver: WITHOUT A DROUGHT!
  • Agency: Jaywing
  • Client: Yorkshire Water

  • Bronze: Power to the People - CX & value optimisation through data, tech and marketing automation
  • Agency: Merkle
  • Client: Coutts

Best Use of AI

  • Gold: AIDA: AI Science Festival Curator
  • Agency: Tiny Giant
  • Client: Cheltenham Science Festival

  • Silver: Magpie: a 100% AI-driven multi-channel marketing campaign
  • Agency: Merkle
  • Client: Twitter

  • Bronze: James-Your Digital Butler
  • Agency: Merkle and Twipe
  • Client: The Times

Best Privacy by Design

  • Silver: Privacy time with blindfolds, Playdoh and lemons
  • Entrant: DQM GRC
  • Client: WarnerMedia

  • Bronze: Putting PbD at the heart of MSF's DRTV Strategy
  • Agency: M.i. Media
  • Client: Medecins Sans Frontieres (MSF)

Craft

Best Writing

  • Gold: From Kettle Reviews to Fake News: The Re-Invention of Which?
  • Agency: Grey London
  • Client: Which?

  • Silver: Giving F1 CRM a voice
  • Agency: Ogilvy London
  • Client: Formula 1

  • Bronze: Soulmates - Dating with a two track mind
  • Agency: OLIVER
  • Client: The Guardian

Best Design or Art Direction

  • Gold: Soffa Sans
  • Agency: Proximity London
  • Client: IKEA UK

  • Silver: Armistice Day
  • Agency: TMW Unlimited
  • Client: Westminster City Council

  • Bronze: Cards of Acknowledgement
  • Agency: MRM//McCann London
  • Client: Miscarriage Association

Best Creative Solution

  • Gold: Armistice Day
  • Agency: TMW Unlimited
  • Client: Westminster City Council

  • Silver: Can AI help a grassroots football club raise their game?
  • Agency: Ogilvy London
  • Client: IBM

  • Bronze: Soffa Sans
  • Agency: Proximity London
  • Client: IKEA UK

Best Digital Experience

  • Gold: Hunt the White Creme Egg
  • Entrant: ELVIS
  • Client: Mondelez

  • Silver: A night out-out like no other
  • Agency: RAPP UK
  • Client: Virgin Media

  • Bronze: Business Unusual - Business Banking Switch
  • Client: RBS
Hear more from the DMA