Categories 2025

2025 Categories

The DMA Awards are the proving ground for work that works. For 45 years, the DMAs have attracted entries from brave brands, the inspiring agencies they partner with and the multitude of tech and innovation suppliers, companies who all combine to help bring vivid dreams to technicolour life. Every year it is a commitment to rigour and a stonewall belief in our three pillars: Strategy, Creativity and Results that sets the DMA Awards apart as the most rewardingly hard to win in the business.

There are 36 categories in total, split across six tracks: Industry Sectors, Channels, Campaigns, Data and Tech, Craft and For Good.

Entry Eligibility Criteria
Work must have been live at some point between 1 August 2024 - 19 September 2025.
Work can be either a single execution, a full campaign or long term programme, strategy or marketing activity. Therefore, it can be finished or ongoing.
Long term programmes that began earlier are eligible as long as they have still been active in the period.

If you have any questions, please contact our Awards Team who can answer your queries or arrange a time to talk you through the process, category selection and making the most of your DMA Awards Entry.

Industry Sectors

1. Automotive

2. B2B

3. B2C

4. Charity

5. Sports and Entertainment

6. Financial Services

7. FMCG

8. Health and Wellness

9. Public Sector

10. Retail and E-Commerce

11. Travel and Leisure

12. Utilities and Telecommunications

Channels

13. Email

14. Mail

15. Out of Home

16. Social Media

17. Unaddressed Print and Door Drops

Campaigns

18. AI

19. Brand Building

20. Brand Experience

21. Customer Acquisition

22. Customer Journey

23. Customer Programme

24. Integrated

25. Launch

For Good

26. Sustainability

27. Inclusive Marketing

28. Innovation for Good

29. Thoughtful Marketing

Data and Tech

30. Data and Insight

31. Marketing Automation

32. Media Strategy

Craft

33. Copywriting

34. Creative Solution

35. Design or Art Direction

36. Film, Video or Moving Image