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Categories 2019


We have 34 categories for you to choose from. See below for the full list of categories.

Please note: full category descriptions will be live by end of May.

The DMA Awards categories are split into these five groups:

  • Industry sectors
  • Channels
  • Campaigns
  • Data
  • Craft

Industry sectors

1. Automotive

2. Travel and leisure

3. Entertainment, publishing and gaming

4. Technology

5. Utilities and telecommunications

6. Retail and Ecommerce

7. Financial services

8. Public sector

9. Charity

10. Best B2B

11. Best B2C


12. Best use of email

13. Best use of search

14. Best use of social media

15. Best use of unaddressed print

16. Best use of mail

17. Best out of home

18. Best use of moving image or audio


19. Best integrated campaign

20. Best launch campaign

21. Best brand building campaign

22. Best customer acquisition campaign

23. Best customer journey

24. Best customer retention programme

25. Best digital performance

26. Best digital experience


27. Best use of data and insight

28. Best creative use of data

29. Best use of marketing automation

30. Best use of AI

31. Best privacy by design


32. Best writing

33. Best design or art direction

34. Best creative solution

If you have any questions about entering, please email

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