Category Chairs 2025
26 Sep 2025
Introducing our 2025 DMA Awards Category Chairs.
Each of our 36 category juries is led and supported by one of our accomplished, adept, and arduous category chairs to create an outstanding shortlist of work.
The chairs then go on to judge all of our Gold winning work in the Grand Prix Judging. There they will represent the Gold winning campaign from their category and judge all the Gold winning work to create our Grand Prix Shortlist.
Finally, they get together to listen, in live time, to the pitches of our three Grand Prix Shortlisted Campaigns and vote on the overall Grand Prix Winner which will be announced at the 2025 DMA Awards Night.
Keep checking back for more Category Chair announcements
Industry Sectors
Automotive - Stuart Walker, Marketing Director UK and Europe, MG Motors
B2B - Tobi Demuren, Global Head of Advocacy Marketing, LinkedIn
B2C - Dave Robinson, Customer Strategy Director, Virgin Red
Charity - Leah Mates, Chief Income Generation Officer, Age UK
Financial Services - Katie Dulake, Head of Brand, Admiral Group
FMCG - Carly Burford, Global Brand Director - Peroni Nastro Azzurro, Asahi Europe & International
Public Sector - Kate Taylor Tett, Director - GREAT Britian & Northern Ireland Campaign, Cabinet Office
Retail and E-commerce - Jamie Peate, Global Head of Effectiveness and Retail, McCann Worldgroup
Sport and Entertainment - Sally Keane, Director of Sales, Spotify
Travel and Leisure - Mays Elansari, Interim Marketing Director, Stonegate Group
Utilities and Telecommunications - Paul Beier, Creative Director, Sky
Channels
Email - Gabrielle Ludzker, CEO, RAPP
Mail - Stephen Maher, Chair, The Gate London
Out of Home - Jonathan Acton, Head of Creative Solutions, Bauer Media Outdoor
Social Media - Clare Lawson, Global President & EMEA CEO, Ogilvy One
Unaddressed Print and Door Drops - Matt Pollington, CMO, The Cotswold Company
Campaigns
AI - Lorne MacLennan, Head of Product, OVO
Brand Building - Tony Miller, Interim CMO, Direct Line Group
Brand Experience - Azlan Raj, Chief Marketing Officer, EMEA, Dentsu
Customer Acquisition - Margaret Jobling, CMO, NatWest Group
Customer Journey - Matt Conner, Digital and Innovation Director, Barclays
Customer Programme - Madeline Shaw, Marketing Director, Pets at Home
Integrated - Caroline Parkes, Chief Experience Officer, Wonderhood Studios
Launch - Tim Bonnet, President, UNLIMITED
For Good
Inclusive Marketing - Ed Howarth, Deputy CEO, OLIVER
Innovation for Good- Cordell Burke, Global Executive Creative Director, UP THERE, EVERYWHERE
Sustainability - Isabelle Quevilly, Director Creative Shop NEMEA and Global Business Group Sustainability Leader, Meta
Thoughtful Marketing - Charlotte Langley, CMO, Bloom & Wild
Data and Tech
Data and Insight - Bhavik Davda, Chief Customer Insights & Analytics Officer, AS Watson
Marketing Automation - Radhika Vyas-Shah, Country Marketing Performance Leader, IKEA
Media Strategy - Tash Whitmey, Managing Director, Tesco Media and Insight Platform
Craft
Copywriting - Ben Golik, Creative Partner, Uncommon Creative Studio
Creative Solution - Will Harrison, Group Marketing Director, The AA
Design or Art Direction - Cordell Burke, Global Executive Creative Director, UP THERE, EVERYWHERE
Film, Video or Moving Image - Tom Skinner, Global Executive Creative Director, TikTok