DMA Awards 2025: Winning Work

Winner

• Building A Billion Pound Brand
• Agency: House 337
• Client: England and Wales Cricket Board

Shortlist

• Making AutoSergei real with Meer-tech
• Agency: Merkle
• Client: Compare the Market


• Daisy vs Scammers
• Agency: VCCP and Girl&Bear
• Client: Virgin Media O2

Automotive

• Gold: Finding drivers their perfect match
• Agency: BBH
• Client: Audi


• Silver: Škoda Elroq - The Barrier-leaping Launch
• Agency: Havas CX helia and VML
• Client: Škoda UK


• Bronze: Selling-out the car nobody saw
• Agency: Flourish Direct Marketing
• Client: Nissan Motor Corporation

B2B

• Gold: We've never had anything handed to us on a plate
• Agency: Ogilvy One
• Client: EY Foundation


• Silver: Chefluencer: Driving B2B Growth
• Agency: Greenpark
• Client: Unilever Food Solutions


• Bronze: Ericsson 'bubble' of 5G
• Agency: The Creative Consultancy
• Client: Ericsson

B2C

• Gold: Homeless Delivery
• Agency: Wonderhood Studios
• Client: Soup Kitchen


• Silver: Whatever your habitat
• Agency: Uber Agency
• Client: BOXT


• Bronze: Santander Edge: Sabotage that sold
• Agency: House 337
• Client: Santander UK

Charity

• Gold: Women's Aid: The Ignored Emergency
• Agency: House 337
• Client: Women's Aid


• Silver: Ticks for Free
• Agency: VML UK
• Client: British Heart Foundation


• Bronze: Heirlooms
• Agency: VML UK
• Client: Suicide & Co.

Financial Services

• Gold: Making AutoSergei real with Meer-tech
• Agency: Merkle
• Client: Compare the Market


• Silver: Life, not death
• Agency: VCCP
• Client: Vitality


• Bronze: Santander Edge: Sabotage that sold
• Agency: House 337
• Client: Santander UK

FMCG

• Gold: Method Deep House Cleaner
• Agency: SC Johnson In-House Agency
• Client: Method by SC Johnson


• Silver: Club Classic
• Agency: Ogilvy UK
• Client: HELLMANN'S


• Bronze: Creating 'Drinkspiration' at Scale
• Agency: Greenpark
• Client: Campari Group

Health and Wellness

• Gold: InSensitive Content
• Agency: Ogilvy UK and Ogilvy Health UK
• Client: Boehringer Ingelheim


• Silver: Hyper-personalised healthcare? We can.
• Agency: Digitas UK
• Client: BUPA


• Bronze: Steroids and Me (Sam)
• Agency: UP There, Everywhere
• Client: Steritas

Public Sector

• Gold: Great TV Brings Us Together
• Agency: RAPP and Red Bee Media
• Client: TV Licensing


• Silver: RAF Reserves: Find Something More
• Agency: House 337
• Client: Royal Air Force


• Bronze: Making Things Right campaign
• Agency: 23red and the7stars
• Client: Ministry of Housing, Communities and Local Government

Retail and E-commerce

• Gold: Proving advertising effectiveness for Ruggable
• Agency: Craft Media London
• Client: Ruggable


• Silver: Waitrose No.1
• Agency: Wonderhood Studios
• Client: Waitrose


• Bronze: Not The Thought That Counts
• Agency: Uncommon Experience Studio
• Client: IAG Loyalty

Sports and Entertainment

• Gold: Building A Billion Pound Brand
• Agency: House 337
• Client: England and Wales Cricket Board


• Silver: Transforming Reader Revenue at Scale
• Entrant: The Guardian


• Bronze: NTAH: The Weekend Watchalong
• Agency: Altair Media
• Client: National Theatre at Home

Travel and Leisure

• Gold: Escape Key
• Agency: Uncommon Experience Studio
• Client: British Airways


• Silver: Better Boys Trips
• Agency: Ogilvy PR
• Client: First Choice


• Bronze: The Cunard Difference
• Agency: Armadillo
• Client: Cunard

Utilities and Telecommunications

• Gold: Daisy vs Scammers
• Agency: VCCP and Girl&Bear
• Client: Virgin Media O2


• Silver: Glow
• Agency: Wonderhood Studios, Generation and Zenith
• Client: Three UK


• Bronze: Great TV Brings Us Together
• Agency: RAPP and Red Bee Media
• Client: TV Licensing

Channels

Email

• Gold: Selling-out the car nobody saw
• Agency: Flourish Direct Marketing
• Client: Nissan Motor Corporation


• Silver: Pet Love Songs
• Agency: OLIVER
• Client: Pets At Home


• Bronze: The Guardian's newsworthy evergreen emails
• Entrant: The Guardian

Mail

• Gold: Defender | The Journey Unfolds
• Agency: Accenture Song
• Client: Jaguar Land Rover


• Silver: Home Movers Campaign Sept 2024
• Agency: Precision Proco
• Client: DFS


• Bronze: Smashing Winter Appeal Targets
• Agency: Campfire Agency
• Client: Shelter

Out of Home

• Gold: Birmingham's Licence to Join In
• Agency: RAPP
• Client: TV Licensing


• Silver: Making local media Uber contextual
• Entrant: Talon, Grand Visual and PHD
• Client: Uber


• Bronze: Escape key
• Agency: Uncommon Experience Studio
• Client: British Airways

Social Media

• Gold: Waitrose No.1
• Agency: Wonderhood Studios
• Client: Waitrose


• Silver: Club Classic
• Agency: Ogilvy UK
• Client: HELLMANN'S


• Bronze: Choc need to choc WANT
• Agency: Red Brick Road
• Client: NOMO

Unaddressed Print and Door Drops

• Gold: Door drop delivers for Waitrose.com
• Entrant: Whistl Doordrop Media and Go Inspire
• Client: Waitrose


• Silver: Think outside the oddbox +1648%
• Agency: &You London and Whistl Doordrop Media
• Client: Oddbox


• Bronze: Delivering Sticky Acquisition; Ocado Doordrops
• Entrant: Whistl Doordrop Media
• Client: Ocado Retail

Campaigns

AI

• Gold: Making AutoSergei real with Meer-tech
• Agency: Merkle
• Client: Compare the Market


• Silver: Daisy vs Scammers
• Entrant: VCCP and Girl&Bear
• Client: Virgin Media O2


• Bronze: Pet Love Songs
• Agency: OLIVER
• Client: Pets At Home

Brand Building

• Gold: Building A Billion Pound Brand
• Agency: House 337
• Client: England and Wales Cricket Board


• Silver: Reframing 'Oak': dependable to desirable
• Agency: TMW, part of Accenture Song
• Client: Oak Furnitureland


• Bronze: Great TV Brings Us Together
• Agency: RAPP and Red Bee Media
• Client: TV Licensing

Brand Experience

• Silver: Hyper-personalised healthcare? We can.
• Agency: Digitas UK
• Client: BUPA


• Bronze: Mercedes-Benz Audience First Prospecting
• Agency: RAPP
• Client: Mercedes-Benz UK

Customer Acquisition

• Gold: Making AutoSergei real with Meer-tech
• Agency: Merkle
• Client: Compare the Market


• Silver: Birmingham's Licence to Join In
• Agency: RAPP
• Client: Mercedes-Benz UK


• Bronze: Great TV Brings Us Together
• Agency: RAPP and Red Bee Media
• Client: TV Licensing

Customer Journey

• Gold: Data Powered Pit Stop
• Agency: VCCP
• Client: LEGO


• Silver: Defender | The Journey Unfolds
• Agency: Accenture Song
• Client: Jaguar Land Rover


• Bronze: The Cunard Difference
• Agency: Armadillo
• Client: Cunard

Customer Programme

• Gold: Connected Money Management Experience
• Agency: Ogilvy One and Stick & Twist
• Client: Lloyds Banking Group


• Silver: Glow
• Agency: Wonderhood Studios, Generation and Zenith
• Client: Three UK


• Bronze: Beginning of a beautiful friendship
• Entrant: Fortnum & Mason

Integrated

• Gold: Whatever your habitat
• Agency: Uber Agency
• Client: BOXT


• Silver: Avios Everyday
• Agency: Uncommon Experience Studio
• Client: IAG Loyalty


• Bronze: Better Boys Trips
• Agency: Ogilvy PR
• Client: First Choice

Launch

• Gold: Cheez-It UK Lanch
• Agency: ZEAL
• Client: Cheez-it, Kellanova


• Silver: Santander Edge: Sabotage that sold
• Agency: House 337
• Client: Santander UK


• Bronze: Selling-out the car nobody saw
• Agency: Flourish Direct Marketing
• Client: Nissan Motor Corporation

For Good

Inclusive Marketing

• Gold: We've never had anything handed to us on a plate
• Agency: Ogilvy One
• Client: EY Foundation


• Silver: DIFFERENCE MAKES A DIFFERENCE
• Agency: The Ideas House
• Client: The University of Brighton


• Bronze: Redefining Ageing With Everyday Confidence
• Agency: TBWA London
• Client: SunLife

Innovation for Good

• Gold: Homeless Delivery
• Agency: Wonderhood Studios
• Client: Soup Kitchen


• Silver: From Data to Life-Saving Donations
• Entrant: OmniGOV at MG OMD
• Client: NHS Blood & Transplant


• Bronze: Steroids and Me (Sam)
• Agency: Up There, Everywhere
• Client: Steritas

Sustainability

• Gold: Change the Game
• Agency: addmustard
• Client: Sokito


• Silver: A greener London with TfL Cycle Sundays
• Agency: VCCP and Wavemaker
• Client: Transport for London


• Bronze: Testing, testing... Sustainability through efficiency
• Entrant: Join the Dots, part of Salocin Group and Herdify
• Client: RSPCA

Thoughtful Marketing

• Gold: Homeless Delivery
• Agency: Wonderhood Studios
• Client: Soup Kitchen


• Silver: We've never had anything handed to us on a plate
• Agency: Ogilvy One
• Client: EY Foundation


• Bronze: MSI Reproductive Choices: Signed Away
• Agency: JAA Media and GOOD Agency
• Client: MSI Reproductive Choices

Data and Tech

Data and Insight

• Gold: Barclays' Performance Sprint
• Agency: RAPP and OMD
• Client: Barclays


• Silver: Making AutoSergei real with Meer-tech
• Agency: Merkle
• Client: Compare the Market


• Bronze: Ticks for Free
• Agency: VML UK
• Client: British Heart Foundation

Marketing Automation

• Gold: Making AutoSergei real with Meer-tech
• Agency: Merkle
• Client: Compare the Market


• Silver: The Guardian's Flagship Automated Journey
• Entrant: The Guardian


• Bronze: Barclays' Performance Sprint
• Agency: RAPP and OMD
• Client: Barclays

Media Strategy

• Gold: Glow
• Agency: Zenith, Wonderhood Studios and Generation
• Client: Three UK


• Silver: Birmingham's Licence to Join In
• Agency: RAPP
• Client: TV Licensing


• Bronze: Barclays' Performance Sprint
• Entrant: RAPP and OMD
• Client: Barclays

Craft

Copywriting

• Bronze: Holiday. Starts. Here.
• Enterant: easyJet

Creative Solution

• Gold: Club Classic
• Agency: Ogilvy UK
• Client: HELLMANN'S


• Silver: Reframing the cruise experience
• Agency: Pablo London
• Client: P&O Cruises


• Bronze: Escape key
• Agency: Uncommon Experience Studio
• Client: British Airways

Design or Art Direction

• Gold: Making the invisible, visible
• Agency: Wonderhood Studios
• Client: Soho Parish C of E Primary School


• Silver: Myeloma, the signs
• Agency: Lane
• Client: Myeloma UK


• Bronze: Flood The Feed
• Agency: WPP: MEDIA Future Group
• Client: Google Pixel

Film, Video or Moving Image

• Gold: Women's Aid: The Ignored Emergency
• Agency: House 337
• Client: Women's Aid


• Silver: Heirlooms
• Agency: VML UK
• Client: Suicide & Co.


• Bronze: We've never had anything handed to us on a plate
• Agency: Ogilvy One
• Client: EY Foundation