Usability: Promote Globally, Engage Locally

And so another World Usability day is upon us. 2015 marks the 10th anniversary of the day that seeks to draw attention to the notion of great customer experience and making the world more usable, functional, and intuitive. To put a finer point on it, worldusabilityday.org lists the primary aspirations of the day as making products and services more accessible and easier to use.

This got me thinking about the importance of context, assumptions, and testing methods across the global stage. A key aspect of impartial testing and great usability design is the ability to suspend one’s own personal expectations, evaluating each experience uniquely, within its own specific context.

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