The top 10 DMA stories from 2015

Read on for the list of the most read stories produced by the DMA over the past year

The past year has been eventful. From the GDPR to the DMA Awards to market leading research, these are the stories that have appealed to our readers the most over the past year, and click here to read the 10 most popular stories from our community.

• First EU data protection trilogue on June 24

The EU's Justice and Home Affairs Council today agreed its 'general approach' to the Data Protection Regulation. The Council version of the text appears to be better for the advertising and marketing sector in several key areas.

• Caring for the vulnerable - training materials

Most organisations will have telephone conversations with people who find it difficult make informed decisions about the choices offered to them. This training will help your staff provide customers with a positive and transparent experience.

• LIDA leads DMA Awards nominations

LIDA leads the DMA Awards shortlist with 21 nominations in the most successful awards ever, with a record-breaking number of entries

• The DMA buying and selling data toolkit

Our guide to buying and selling data, based on the latest guidance from The Information Commissioner’s Office (ICO) and the 2015 amendment to the Privacy and Electronic Communications Regulations

• Is social data the smarter way to better marketing?

Social media may no longer be the new kid on the block, but it still means many different things to many different people. To some, the emperor’s new clothes: to others, the greatest marketing opportunity of the 21st century.

• Announcing 2015 elections to the DMA Group board

The DMA Group has three openings up for election to the board this November

• DMA pensions marketing toolkit

From April, new pensions rules will give hundreds of thousands of those aged 55 and over direct access to their pensions and large sums of cash for the first time

• Catering for vulnerable consumers is not a nice to have but a necessity

Putting your customer first means catering for your many different customers, some of whom may find it difficult to make informed decisions. Use our vulnerable consumer guidelines and training materials to help make your telemarketing better

• How did Safe Harbour work for you?

We have been asked by the Department for Culture, Media and Sport (DCMS) to ask you, our members, about how you and your businesses used the Safe Harbour agreements before they were declared invalid in October 2015