The DMA's Brexit blog

All of the DMA’s Brexit content will now be published in this holding article and kept up-to-date with the latest political developments.

During particular busy news periods, Michael Sturrock will publish live updates throughout the day in his ‘Brexit live’ blog.

On 29 January, several amendments to the Withdrawal Agreement were passed. Click to read about what they mean for Brexit.

No-deal Brexit

We have advice on what to do in the event of a no-deal Brexit and how best to make contingency plans to minimise your exposure to no-deal Brexit risks.

The DMA is opposed to a no-deal Brexit because it would raise unnecessary barriers to the free flow of data between the EU and UK.

It is imperative that Members of Parliament work to prevent a no-deal Brexit and ensure that the free flow of personal data between the EU and UK is maintained. Personal data is the lifeblood of cross-border EU-UK trade in advertising and marketing.

Read the DMA’s full position on a no-deal Brexit here.

Brexit guidance

The DMA’s Brexit Toolkit is your guide to Brexit and what you need to do when planning for every eventuality.

The UK’s exit from the European Union poses significant risks and opportunities to the UK’s creative industries. The biggest risk is uncertainty and so businesses must plan for all possible outcomes.

Our Brexit Toolkit includes an opportunity map to help you identify the policy areas that are relevant to your business and therefore what tasks you should prioritise.

The report focusses on the free flow of data and access to skilled labour as these are the main issues for the data and marketing sector.

The UK has the chance to turn Brexit into an opportunity and ensure that the creative industries remain a global leader. Access to talent from abroad and the free flow of data are critically important and must be preserved with minimal disruption. Uncertainty over the future of these two points could potentially threaten the global status of the UK’s creative industries.

Download the full report here.

What next?

Any Brexit prediction could quite easily become a Michael Fish moment, the British weatherman who failed to forecast a hurricane in 1987, so our external affairs team have been poring over the potential possibilities but without making any firm bets.