Curate By

  • Theme
  • Sector
  • Channel
  • Communities
  • Show All
X

Connect to

X

Social media ad targeting capabilities revealed (infographic)

T86f859a0d265-socialadtargeting-info_586f859a0d16c-6.JPG

Social ad targeting, full infographic high res.

Digital marketers face an ever expanding list of options when it comes to choosing the best channel for their social media marketing campaigns. This infographic compares the reach and targeting capabilities of three main social channels: Facebook, Twitter and LinkedIn.

As we work with some of the world’s leading brands, we have gathered enough data to select the most popular targeting criteria which are applicable to both B2B and B2C brands. Our expert team have then rated each channel’s ability to target and deliver brand messages to the desired audience using this established criteria.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Following on from our Customer Engagement 2018 event, we’ve created a DMA advice piece to give marketers a peek into the future

CE-DMA-Advice_The-Future-of-customer-engagement-02.png

Businesses can benefit from digital innovation, but delivering an evolving customer journey is paramount. Delve into the latest report about digitised customer journeys from the DMA in association with Williams Lea Tag (WLT).

WLT web image-01.jpg

Conversations around influencer fraud and authenticity in influencer marketing are rife. Here, the DMA Social Media Council share their top tips for working with influencers.

human-3175027__340.jpg