Digital marketers face an ever expanding list of options when it comes to choosing the best channel for their social media marketing campaigns. This infographic compares the reach and targeting capabilities of three main social channels: Facebook, Twitter and LinkedIn.
As we work with some of the world’s leading brands, we have gathered enough data to select the most popular targeting criteria which are applicable to both B2B and B2C brands. Our expert team have then rated each channel’s ability to target and deliver brand messages to the desired audience using this established criteria.
With today's media landscape more fragmented than ever, consumers tap into all elements of it all the time. Dylan Moss discusses how advertisers need to embrace the fact that very few media channels work in isolation these days.
Personal and social skills are a must-have for entry-level marketers willing to start a career in the data and marketing industry. At DMA Talent, we want to attract a new generation by showing the available opportunities and how fresh and passionate thinkers should get ready to jump into our world.