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2020 will be remembered for the myriad challenges it has thrown at us all. When we asked marketers about the key challenges facing the data and marketing industry in the coming years, diversity, inclusion and a need to build more ethical approaches to data were mentioned as key issues.

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This year has certainly been one of uncertainty and change for the creative and marcomms sector. Are we now leaner and better equipped for the future?
What changes did we make that we should remember as we begin our journey into 2021?
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The DPN and DMA, with the support of DM Trust, are running the Rosemary Smith Award for Responsible Marketing. We need to focus on open and transparent marketing to build back customer trust: This award recognises those marketing heroes.

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E-commerce business owners naturally focus their marketing efforts online, especially if they don’t have a physical store counterpart of their e-commerce site, but what alternatives are there?

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