Digital marketers face an ever expanding list of options when it comes to choosing the best channel for their social media marketing campaigns. This infographic compares the reach and targeting capabilities of three main social channels: Facebook, Twitter and LinkedIn.
As we work with some of the world’s leading brands, we have gathered enough data to select the most popular targeting criteria which are applicable to both B2B and B2C brands. Our expert team have then rated each channel’s ability to target and deliver brand messages to the desired audience using this established criteria.
Consumers are growing increasingly frustrated with generic, one-size-fits-all messages built for the masses. What they really want is to receive emails and messages that are relevant to their interests.
Do you let your customers know much they’re appreciated? It could cost you if you don’t. Appreciated customers become loyal customers, and it doesn’t take a data scientist to see how much loyalty impacts spending, retention and satisfaction.