Digital marketers face an ever expanding list of options when it comes to choosing the best channel for their social media marketing campaigns. This infographic compares the reach and targeting capabilities of three main social channels: Facebook, Twitter and LinkedIn.
As we work with some of the world’s leading brands, we have gathered enough data to select the most popular targeting criteria which are applicable to both B2B and B2C brands. Our expert team have then rated each channel’s ability to target and deliver brand messages to the desired audience using this established criteria.
In every relationship trust is difficult to build and nurture. When thinking about the connection between brands and their customers, gaining and maintaining trust is still one of the biggest challenges.
Intelligent marketing and transparent use of data are the keys marketers must use to gain credit with their customers. Check our latest bitesize infographic to find out more.