Digital marketers face an ever expanding list of options when it comes to choosing the best channel for their social media marketing campaigns. This infographic compares the reach and targeting capabilities of three main social channels: Facebook, Twitter and LinkedIn.
As we work with some of the world’s leading brands, we have gathered enough data to select the most popular targeting criteria which are applicable to both B2B and B2C brands. Our expert team have then rated each channel’s ability to target and deliver brand messages to the desired audience using this established criteria.
In our previous article we introduced three of the seven key factors that drive consumers’ current and future behaviours. Here we will discuss trends related to their rights, identity, values and experiences. Enjoy our take of the Mintel’s latest report.
There are seven key factors that drive consumer spending decisions. Here will look into wellbeing, a new concept of space and technology solutions. Dig in and find what Mintel’s predictions are for the upcoming decade.
Today's business environment is becoming increasingly dynamic and complex. In this climate how do you effectively acquire new customers? This blog explores smart solutions to help boost your customer acquisition strategy.