DMA - Data and Marketing Association

Filter By

Show All
X
Start Contributing
My Contributions
X
X

Connect to

X

Please login to comment.

Comments

Related Articles

DMA Insight: Challenges and Successes Through the Lens of 2021

Once objectives are set and everyone is on board, what can stop email marketers’ success? Read on for a taste of the challenges marketers faced and overcame throughout 2020, as well as what this year meant for brands and consumers.

CEinfog.png

Apple's Mail Privacy Protection: What Does it Mean for Marketers?

Open rate’s usage, ESPs’ insights, brands’ insights, ISPs’ developments – what’s changing? What is impacting the accuracy of these metrics? Read on to find out

What Does it Mean for Marketers_Research articles copy.png

The Customer Journey - What Makes its Start Successful

What does your customer do in the different stages of your product/service lifecycle? And what does success look like from a business perspective? In this article, we'll explore a few best practices and strategies that can help you establish strong email subscriber engagement at the start of the customer journey.

What Makes its Start Successful.png

Black Friday 2021 - Why is it such a different period of the year for retailers?

Black Friday isn’t an ordinary retail event – why so? Read on and find out the three factors that will make it different in 2021

Black Friday 2021 - Why is it such a different period of the year_Research articles copy.png

Expand

Copyright DMA 2021 © All Rights Reserved