Re-Think Integration in the Digital World | DMA

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Re-Think Integration in the Digital World


Enterprises face many challenges as they attempt to integrate newer digital capabilities and architecture styles with their existing technology, and the incremental migration they can expect as they move toward a target state.

Integration in the Digital world is about delivering contextual information to customers to provide superior and seamless customer experience across channels underpin by adaptive architecture.

Enterprises are looking at new approaches and emerging architecture styles to:

• Adapt to changing customer expectations and behaviors

• Keep up with accelerated technological innovations

• Use analytics to develop more personalized end user experiences

• Eliminate boundaries and enable data flows across organization siloes

• Reduce integration costs while driving customer satisfaction

• Reduce time-to-market of new products and services

• Improve change responsiveness

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