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Masterclass: Recognising the needs of vulnerable consumers and how to make reasonable adjustments


Is your company doing enough to support vulnerable consumers?

Our last one day masterclasses of the year is taking place on Tuesday 27th November. Our training has been designed by leading minds from within the direct marketing industry to enable you to understand the complexities of vulnerability and how it might affect your customers.

Created for all levels - from introductory to advanced - to benefit a broad range of employees working with customers in vulnerable circumstances, including sales team’s customer service roles and those looking to understand more about vulnerably customers served by their organisations.

"The vulnerability masterclass was in-depth, insightful and inspiring. Far from traditional, the masterclass’s focus is about getting its participants included and having a feel for what it's like to be vulnerable through unique activities." - Linda Graham, attendee of the masterclass

This masterclass is held at DMA House and will enable you to become a trainer within your organisation by providing you with everything you will need to deliver informative training sessions for all your staff.

You will:

  • Learn to appreciate that vulnerability is complex and changeable – helping you recognise vulnerability when you see it
  • Take part in an afternoon workshop and learn how to adapt training to suit your audience
  • Become a champion for vulnerability within your organisation – with the ability to customise the content from the vulnerable customers training package for a variety of audiences in your organisation

Masterclasses are run by Elaine Lee of ReynoldsBusbyLee Ltd and Jacqui Crawley of KMB Ltd, co-chairs of the DMA’s Vulnerable Taskforce.

The masterclass is taking place on Tuesday 27th November and is £150 (+VAT) per person for DMA Members and £180 (+VAT) per person for Non-members.

Spaces are limited so please contact to book your place.

Get the help you need to have the right conversations, the right way, for the people who need it most.

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