Lovebox 2015 - the brands that got people talking

This time last week, a band of merry DMA members made their way to Victoria Park for Lovebox festival. The sun was shining, the birds were singing, grown men and women alike were doing shots at 11am… because that’s what happens at festivals…obviously.

With our sensible heads on (this was work, after all), our group set out to fulfil the Lovebox brief: to observe and comment on the creativity and effectiveness of Lovebox experiential activity in engaging attendees and delivering memorable experiences.

The festival was sponsored by the likes of Clash, HTC, Corona and London Live – with such big names we were certainly expecting some impressive experiential. We would need to look at the online and offline retail marketing and engagement activities both before, during and after the event in order to garner a complete picture of the success of the campaign.

Members of the brand activation council (and a few others) will be putting together some blogs over the course of a week detailing our thoughts on brand sponsorship and activation at Lovebox 2015, so keep your eyes peeled!

First up is Richard, checking out the beer brands (it’s alright for some!).