London Fashion Weekend â No Trend Setters here

Maybelline - as the lead make up sponsor this was your chance to shine. What a great opportunity to persuade me to try your products or share my new makeup finds with my fashionista friends.

But a busy pop up store; limited availability of makeup trials and no reason to share the experience with my social network left me somewhat frustrated with the experience.

Couple this with no data capture opportunities to reel me back in; my relationship with you will remain distant for time to come.

Overall no better than a crazy Saturday afternoon in Boots.

My recommendation for delivering a beneficial customer experience – give me something unique and interesting, something worth sharing. You and I would have parted companies Friday evening as new found friends.