Inserts case study - Toys R Us
21 Nov 2013
![T-53c93108b5a9d-toys-r-us_53c93108b58c8-1.jpg](/uploads/T-53c93108b5a9d-toys-r-us_53c93108b58c8-1.jpg)
Name or Proposer: Nick Barnard
Advertiser: Toys r Us
Media Buying Agency: MEC
Creative Agency: N/A
Sector: Retail
Format: Sub A4, Multi-page item.
Stand Out:
• Heavier paper stock
• Excellent finish
Commentary:
• This is an annual event from the client and tends to signal the beginning of the big Christmas Inserts coming to market
• This year increased paper stock and separate cover was used
• Not only makes the item stand out but emphasizes quality
• Importantly it also shows a clear commitment to the sector at the key trading time for a Toy retailer
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