Inserts case study - Toys R Us | DMA

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Inserts case study - Toys R Us

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Name or Proposer: Nick Barnard

Advertiser: Toys r Us

Media Buying Agency: MEC

Creative Agency: N/A

Sector: Retail

Format: Sub A4, Multi-page item.

Stand Out:

• Heavier paper stock

• Excellent finish

Commentary:

• This is an annual event from the client and tends to signal the beginning of the big Christmas Inserts coming to market

• This year increased paper stock and separate cover was used

• Not only makes the item stand out but emphasizes quality

• Importantly it also shows a clear commitment to the sector at the key trading time for a Toy retailer

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