Inserts case study - Monnier Freres | DMA
DMA - Data and Marketing Association

Filter By

Show All
X
Start Contributing
My Contributions
X
X

Connect to

X

Inserts case study - Monnier Freres

14 Jan 2014

T-53c93408ea2f5-monnier-freres-inserts_53c93408e9f5a-1.jpg

Name or Proposer: Nick Barnard

Advertiser: Monnier Freres

Media Buying Agency: Direct

Creative Agency: Direct

Sector: Fashion

Format: Sub A4, Multi-page, glossy bound in

Stand Out:

• Bound in 20ppmagazine

• Separate cover stock and excellent finish

• Full of exclusive offers

• Easy to use and order

Commentary:

• Excellent example of a fashion e-tailer using inserts

• Bound in format plus heavier paper stock guarantee stand out

• ‘Fashion guide’ editorial give the insert a magazine feel and will encourage readers to keep it

• Plenty of offers, free delivery and easy ‘click to buy’ on website

Yashraj Jain Yashraj Jain

Research Manager

Hear more from the DMA

Please login to comment.

Comments

Related Articles

How to market effectively and sustainably

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

1714037684255.png

Which Is Best, Digital Or Print Communications?

All too often going paperless is championed by businesses wanting to move their customers on-line to reduce cost, but the benefits and effectiveness of one medium over the other is not that clear cut.

Screenshot 2024-04-16 162728.png

Friday Tip: Use Generative AI effectively

Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.

Guide to Generative AI_image.jpg

Friday Tip: How to improve sender reputation & deliverability?

50% of consumers made a purchase from an email in the last year. Email remains the most effective marketing channel, but there's more to getting an email delivered than just simply pressing the send button.

MG_BAU_email-newsletter_kath-pay_550x200_1 (3).png

Expand

Copyright DMA 2024 © All Rights Reserved