Inserts case study - Monnier Freres

14 Jan 2014

T-53c93408ea2f5-monnier-freres-inserts_53c93408e9f5a-1.jpg

Name or Proposer: Nick Barnard

Advertiser: Monnier Freres

Media Buying Agency: Direct

Creative Agency: Direct

Sector: Fashion

Format: Sub A4, Multi-page, glossy bound in

Stand Out:

• Bound in 20ppmagazine

• Separate cover stock and excellent finish

• Full of exclusive offers

• Easy to use and order

Commentary:

• Excellent example of a fashion e-tailer using inserts

• Bound in format plus heavier paper stock guarantee stand out

• ‘Fashion guide’ editorial give the insert a magazine feel and will encourage readers to keep it

• Plenty of offers, free delivery and easy ‘click to buy’ on website

Yashraj Jain

Research Manager

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