How did your category perform in 2014?
11 May 2015
Our latest report covers consumer spend and marketing activity trends in the following retail categories: clothing, gardening, gifts gadgets & entertainment, and home interiors/household goods.
It also contains valuable insight from Econsultancy/Adobe and Royal Mail on the latest channel trends, an overview of the UK economy in 2014 and interviews with industry leaders, such as Brora and Feather & Black.
This is our fifth report and I’m delighted to say that for the fifth year in a row, we see overall growth in the home shopping market year on year. Key findings from the 2015 Annual Trends Report include:
- Sales in the home shopping market increased by 12.0% YOY
- Below average growth in September (+7.5%) and October (+7.0%)
- Strong November (+14.3%) due to growing importance of Black Friday and Cyber Monday
- Average Order Value similar to 2013 (+1.1% YOY)
- Overall mailing volumes were down -8.1% YOY
To view the report please click here or email me at kimberley.evans@epsilon.com for a printed copy.
Epsilon Abacus
Business Development Executive