How did your category perform in 2014? | DMA

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How did your category perform in 2014?


Our latest report covers consumer spend and marketing activity trends in the following retail categories: clothing, gardening, gifts gadgets & entertainment, and home interiors/household goods.

It also contains valuable insight from Econsultancy/Adobe and Royal Mail on the latest channel trends, an overview of the UK economy in 2014 and interviews with industry leaders, such as Brora and Feather & Black.

This is our fifth report and I’m delighted to say that for the fifth year in a row, we see overall growth in the home shopping market year on year. Key findings from the 2015 Annual Trends Report include:

- Sales in the home shopping market increased by 12.0% YOY

- Below average growth in September (+7.5%) and October (+7.0%)

- Strong November (+14.3%) due to growing importance of Black Friday and Cyber Monday

- Average Order Value similar to 2013 (+1.1% YOY)

- Overall mailing volumes were down -8.1% YOY

To view the report please click here or email me at for a printed copy.

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It's a real privilege to be part of a company that provides something that's so valuable to and well received by the UK retail marketing community. It's an even better feeling, therefore, when you think this is the most comprehensive report ever for marketers!

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