31 Mar 2017
DMA Members can take 40% off tickets for Third Sector's Fundraising Week conference, which takes place at the Royal College of Physicians in London on 23 and 24 May
DMA Members planning to attend should use the code FW40 to get 40% off the price of a ticket.
Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.
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As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer Engagement: Future Trends report.
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