Email Marketing for Travel & Leisure

The travel and leisure space is one that is rapidly evolving to support consumers’ demands to research, check in, log on and sign up quickly and easily online, without having to speak to agents, visit a store or use a printer.

This constant innovation makes travel and leisure one of the most competitive and challenging sectors around. Therefore it’s imperative for marketers in this sector to stay on top of digital trends and stay ahead of the competition, or risk being left behind.

Staying ahead and churning out innovative, engaging and informative communications is highly resource intensive. Meaning it is essential that precious resource isn’t being wasted on activity that simply doesn’t deliver

The Maturity Model Overview

The Pure360 Email Maturity Model is an industry-leading framework of email sophistication that enables email marketers to pinpoint exactly how advanced they are compared to the industry and start making steps to improve their results, stage by stage.

Use our Maturity Model to determine which stage of maturity your email marketing is currently at. This will help you to determine your most suited strategy, goals and tactics throughout this guide.

The Strategy

First things first, you really need to get your strategy locked down before you can jump into the arguably more fun, tactical elements of email marketing.

A strategy will inform all other elements of your email marketing. Once you have identified the maturity stage you are at, the relevant strategy below will help you determine your focus areas, based on your current resource and capability.

To find out more download our guide