Email Marketing for Retailers

Retailers are doing amazing things in marketing, making the retail space one of the most competitive sectors to be part of. Therefore it’s important for retailers to stay on top of digital trends and stay ahead of the competition, or risk being left behind.

Staying ahead and churning out innovative, engaging campaigns is highly resource intensive. Meaning it is essential that precious resource isn’t being wasted on activity that simply doesn’t deliver

To help you get the most out of your email marketing, we have identified five pillars which should be included in every successful campaign; strategy, audience, message, channel and insight. By ticking off each pillar you can improve your email sophistication, no matter what stage of email maturity you are at.

The Maturity Model Overview

The Pure360 Email Maturity Model is an industry-leading framework of email sophistication that enables email marketers to pinpoint exactly how advanced they are compared to the industry and start making steps to improve their results, stage by stage.

Use our Maturity Model to determine which stage of maturity your email marketing is currently at. This will help you to determine your most suited strategy goals and tactics throughout this guide.

The Strategy

First things first, you really need to get your strategy locked down before you can jump into the arguably more fun, tactical elements of email marketing.

A strategy will inform all other elements of your email marketing. Once you have identified the maturity stage you are at, the relevant strategy below will help you determine your focus areas, based on your current resource and capability.

To find out more download our guide