Email Branding â Perfecting The Art

When it comes to email branding, you can get really creative, as long as you have the right solution...

Here at Rocketseed we have the design expertise to create super-snazzy, on-brand emails. Whether it be banners, newsletters or email signatures, with 14 years’ experience of successful email design, we aim for perfection always. However, there may be times when you might want to give it a go yourself and that’s great too! After all, who knows your brand as well as you do? And that will enable you to create authentic, on brand messages. But it’s still important to get clued-up on design best practice.

Being a helpful bunch, who want you to achieve the best results; we’ve compiled our top tips on email design to ensure your email branding is impactful and engaging.

Before we embark on the practical bit, we do have to stress that any design you go for is integrated with your overall marketing campaigns, brand guidelines and values. Consistency is key so that every interaction your clients and prospects have reflects your brand identity and values, showing you are professional and someone they want to do business with.

Marketing banners – headers and footers

Whether you use headers or footers, there are some clear rules to apply in-order to boost click-through rates.

Look at the colours you are using; blue builds trust and security, orange can be associated with being inexpensive whilst green promotes growth and relaxation. Check they are in keeping with your brand guidelines.

When designing banners think about the dimensions. To display clearly on all devices including mobile, and preview panes, we recommend a maximum width of 650 pixels and a maximum height of between 90 and 150 pixels. Create them as JPGs, or to increase engagement rates further, use animated GIF files.

Call to actions

Don’t be afraid to experiment with the design of your call-to-action, our recommendation is a size of at least 44 x 44px, with rounded corners. Use red for a sense of urgency, enticing your readers to click further, yellow is eye catching and draws attention and always remember this button needs to be seen, even on mobile devices. With the use of image mapping a banner doesn’t have to be clickable in one place only. Use the opportunity to cross and up-sell your business services by incorporating tabs or buttons in your design to take your recipients to other areas of your website. Create links to documents, videos, social media, voucher downloads, newsletter sign-up or even the App Store.

Email signature

Here’s another great opportunity to promote a united, on-brand, professional image. Don’t forget it needs to be useful though. How many “grrrhhh” moments do you get when you can’t find the number of someone you want to call because it’s not on their email signature or when you want to look them up on LinkedIn and their social media icons don’t link correctly? Correct company information, consistent branding and a chance for a promotional link can all be wrapped up in a branded email signature.

Track. Track. Track.

See which designs or banners are getting the highest engagement rates, learn and adapt. See who has clicked what, providing value customer insight for future nurture campaigns. Use A/B testing to compare campaigns and gain useful insight into which banners and promotions performed the best.

You can find more information on email design, with specific tips for banners and email signatures on our website, go check it out here!

Don’t forget, if you aren’t a super creative-whizz, we can help you to nail your email design. Get in touch today to get started.