Do you use video content as part of your social media strategy?

Visual content including videos has been one of the most discussed social media debates this year. What is the right mix with content? What strategy should a company adopt when it comes to videos? And what creative processes and resources does one need to produce interesting video content from time to time?

With 500 years of YouTube video watched every day on Facebook, and over 700 YouTube videos shared on Twitter each minute it’s clear that videos are becoming more important to a company’s social media marketing campaign than ever before. But why is that and how do you ensure you’re not left behind?

​By DMA guest blogger Lynsey Sweales, CEO of SocialB and member of the DMA Social Media Council