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DMA insight: The legal base for consent


Consent is an objective legal ground, and a key one for you to know about as the GDPR promotes a much stronger consent standard than previous legislation.

But what are the fundamentals to this legal base for processing data, and what do marketers need to know?

Read on below and download a PDF of our infographic. You will:

  • Discover six key elements to consent
  • The difference between consent under the 1995 legislation versus the 2018 GDPR
  • What Consent doesn't include

DMA insight: The legal base for consent

DMA insight: The legal base for consent

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Does consent have to be gained at a brand or sector level? If at a brand level how does this have to be agreed with the consumer? Are the DMA going to clarify the practical consent requirements? 

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