DMA insight: The legal base for consent
09 Jan 2018
Consent is an objective legal ground, and a key one for you to know about as the GDPR promotes a much stronger consent standard than previous legislation.
But what are the fundamentals to this legal base for processing data, and what do marketers need to know?
Read on below and download a PDF of our infographic. You will:
- Discover six key elements to consent
- The difference between consent under the 1995 legislation versus the 2018 GDPR
- What Consent doesn't include