Data Governance is Changing | DMA

Filter By

Show All
X

Connect to

X

Data Governance is Changing

T-55db03016000d-data-governance-2015-(1)_55db03015ff12-2.png

While it may seem that a couple of years is plenty of time to get ready, preparation and planning are essential, and businesses need to start looking at their data governance, compliance and security measures right now.

With significant restrictions on marketing activity, and a huge emphasis on accountability and governance, responsibility and accountability for the new legal requirements around data protection must lie with the Board in order to be embedded throughout all areas of the business – from sales and marketing to IT, HR to Customer Services.

Because data privacy is now precious - and what has been allowed or gone unnoticed in the past is no longer acceptable.

Hear more from the DMA

Please login to comment.

Comments

Related Articles

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

hero-man-thinking-about-making-a-purchase.webp
As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.
iStock-1661657038.jpg

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

Depositphotos_103113358_S (1).jpg

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244