Data Governance is Changing | DMA

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Data Governance is Changing

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While it may seem that a couple of years is plenty of time to get ready, preparation and planning are essential, and businesses need to start looking at their data governance, compliance and security measures right now.

With significant restrictions on marketing activity, and a huge emphasis on accountability and governance, responsibility and accountability for the new legal requirements around data protection must lie with the Board in order to be embedded throughout all areas of the business – from sales and marketing to IT, HR to Customer Services.

Because data privacy is now precious - and what has been allowed or gone unnoticed in the past is no longer acceptable.

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