Data Governance is Changing

24 Aug 2015

T-55db03016000d-data-governance-2015-(1)_55db03015ff12-2.png

While it may seem that a couple of years is plenty of time to get ready, preparation and planning are essential, and businesses need to start looking at their data governance, compliance and security measures right now.

With significant restrictions on marketing activity, and a huge emphasis on accountability and governance, responsibility and accountability for the new legal requirements around data protection must lie with the Board in order to be embedded throughout all areas of the business – from sales and marketing to IT, HR to Customer Services.

Because data privacy is now precious - and what has been allowed or gone unnoticed in the past is no longer acceptable.

Victoria Tuffill

Data Compliant Ltd
Chief Executive

Hear more from the DMA

Please login to comment.

Comments

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

As Black Friday approaches, marketers face pressure to captivate customers. The '23 season showed how brands use real-time data, AI, and dynamic content to tailor their messaging and boost engagement. Learn from them to shape your strategy.

Telemarketing - obsolete tactic or powerful strategic tool?

Telemarketing continues to hold a significant place in the marketing strategies of many businesses, despite a relentless wave of digital transformation. Contrary to common misconceptions, telemarketing is not an obsolete tactic.

What's your cost-of-living crisis exit strategy?

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

Filter By

Connect to

Are you looking for a...

Choose a business type

Choose a business type

Choose a business type

and/or enter a company name, postcode or keyword

Data Governance is Changing

Comments

Related Articles

How to use the checkout experience to build loyalty and reduce abandoned baskets

As abandoned baskets reach the highest levels in a decade, how can you make sure your customers successfully checkout?

Nailing Black Friday Personalisation: Innovative Campaign Strategies

Telemarketing - obsolete tactic or powerful strategic tool?

What's your cost-of-living crisis exit strategy?