Customer Engagement: The Future of MarTech

The Future of MarTech is a discussion that aims to encourage debate in the UK's data and marketing industry.

The paper takes you through the insights of supplier and brand-side experts, who explore key topics to help organisations find a marketing technology (martech) platform that’s right for their business and customers, including:

• What organisations must consider when setting out to implement new systems
• How businesses can stay one step ahead of the issues they could face
• How to make martech relevant to cross-functional stakeholders but also democratized
• How to involve external partners to choose platforms wisely
• Is it possible to set and meet KPIs from a martech investment?

Click below to download mobile or desktop versions of the piece.

Download The Future of Martech

Special thank-you to our contributors:

• Kerensa Ayivor, planning director, TLC Marketing
• Carlos Doughty, CEO, Martech Alliance
• Tony Miller, marketing director, WW
• Danny Crowe, marketing director, JG Travel Group
• Samantha Williams, head of CRM, Uswitch
• Jae Hopkins, marketing director, Eurotunnel
• Jenny Cahil, head of marketing, National Accident Helpline
• Clare Willets, founder, Not Just Pink and Blue
• Ben Lappin, director of customer engagement, The Guardian
• Nick Fletcher, head of planning and strategy, Collinson
• Stuart Friend, head of client delivery, Collinson
• Lorenzo Vasini, chief growth officer, Paragon DCX
• Precious Ocifco, team leader, dotdigital
• Tom Pople, consultant, dotdigital

Customer Engagement

Led by the Customer Engagement Committee – in partnership with Paragon, Collinson, and dotdigital – our work uses research and insight to help you maximise your engagement for the benefit of marketers and consumers alike and focuses on:

• Customer information handling and management
• Customer analysis and modeling
• Technology including CRM tools, Ad Tech, Statistical Modeling packages, etc.
• Customer Engagement strategy and planning
• Campaign execution, attribution, and measurement

Through our research and collaboration with experts, you'll gain access to:

• Insights around how creativity, data, and tech work together to make brilliant engagement
• Webinars on various Customer Engagement topics with similarly driven professionals
• Toolkits and workshops