Customer Engagement: The Future of MarTech | DMA

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Customer Engagement: The Future of MarTech


The Future of MarTech is a discussion that aims to encourage debate in the UK's data and marketing industry.

The paper takes you through the insights of supplier and brand-side experts, who explore key topics to help organisations find a marketing technology (martech) platform that’s right for their business and customers, including:

  • What organisations must consider when setting out to implement new systems
  • How businesses can stay one step ahead of the issues they could face
  • How to make martech relevant to cross-functional stakeholders but also democratized
  • How to involve external partners to choose platforms wisely
  • Is it possible to set and meet KPIs from a martech investment?

Click below to download mobile or desktop versions of the piece.

Download The Future of Martech

Special thank-you to our contributors:

  • Kerensa Ayivor, planning director, TLC Marketing
  • Carlos Doughty, CEO, Martech Alliance
  • Tony Miller, marketing director, WW
  • Danny Crowe, marketing director, JG Travel Group
  • Samantha Williams, head of CRM, Uswitch
  • Jae Hopkins, marketing director, Eurotunnel
  • Jenny Cahil, head of marketing, National Accident Helpline
  • Clare Willets, founder, Not Just Pink and Blue
  • Ben Lappin, director of customer engagement, The Guardian
  • Nick Fletcher, head of planning and strategy, Collinson
  • Stuart Friend, head of client delivery, Collinson
  • Lorenzo Vasini, chief growth officer, Paragon DCX
  • Precious Ocifco, team leader, dotdigital
  • Tom Pople, consultant, dotdigital

Customer Engagement

Led by the Customer Engagement Committee – in partnership with Paragon, Collinson, and dotdigital – our work uses research and insight to help you maximise your engagement for the benefit of marketers and consumers alike and focuses on:

  • Customer information handling and management
  • Customer analysis and modeling
  • Technology including CRM tools, Ad Tech, Statistical Modeling packages, etc.
  • Customer Engagement strategy and planning
  • Campaign execution, attribution, and measurement

Through our research and collaboration with experts, you'll gain access to:

  • Insights around how creativity, data, and tech work together to make brilliant engagement
  • Webinars on various Customer Engagement topics with similarly driven professionals
  • Toolkits and workshops
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