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Copywriting survey: The Panel
13 May 2015
Why Your Copywriter Looks Sad is full of angst. Google's head of design, Patrick Collister, suggests this is because : "Copywriters are paid to think... And it's bloody hard". But isn't copywriting also fun? Watch the debate here
On the panel are:
- Paul Kitcatt, copywriter and founder of Kitcatt Nohr;
- Catherine Toole, founder of Sticky Content;
- Mark Runacus, chair of the DMA Awards and planner at Karmarama;
- Mark Cripps, EVP – brand and digital marketing, The Economist.
Paul Kitcatt, "The very first client I ever had forbade me to use the word 'money'. They were a bank, so you can see the problem. But I see these things as a challenge."
To apply for the Future Writers' Labs click here, and to read Why Your Copywriter Looks Sad, click here.
Watch Mark Runacus present the findings of the copywriting census here.
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