Copywriting survey: The Panel

Why Your Copywriter Looks Sad is full of angst. Google's head of design, Patrick Collister, suggests this is because : "Copywriters are paid to think... And it's bloody hard". But isn't copywriting also fun? Watch the debate here

On the panel are:

• Paul Kitcatt, copywriter and founder of Kitcatt Nohr;
• Catherine Toole, founder of Sticky Content;
• Mark Runacus, chair of the DMA Awards and planner at Karmarama;
• Mark Cripps, EVP – brand and digital marketing, The Economist.

Paul Kitcatt, "The very first client I ever had forbade me to use the word 'money'. They were a bank, so you can see the problem. But I see these things as a challenge."

To apply for the Future Writers' Labs click here, and to read Why Your Copywriter Looks Sad, click here.

Watch Mark Runacus present the findings of the copywriting census here.