Copywriting survey: The Panel | DMA

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Copywriting survey: The Panel


Why Your Copywriter Looks Sad is full of angst. Google's head of design, Patrick Collister, suggests this is because : "Copywriters are paid to think... And it's bloody hard". But isn't copywriting also fun? Watch the debate here

On the panel are:

Paul Kitcatt, "The very first client I ever had forbade me to use the word 'money'. They were a bank, so you can see the problem. But I see these things as a challenge."

To apply for the Future Writers' Labs click here, and to read Why Your Copywriter Looks Sad, click here.

Watch Mark Runacus present the findings of the copywriting census here.

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