Black Friday is set to, once again, be one of the biggest shopping events in the UK calendar this year. It’s a prime time for retailers to communicate with their target audience to win new customers and boost sales.
The Christmas period is also a great time to show your customers they are appreciated and to encourage more business from them.
On the build up to the Black Friday event and Christmas period, Royal Mail have introduced their own incentive providing businesses with discounts on postage rates. You can send Advertising Mail, Responsible Mail and Partially Addressed Mail, on incremental volumes for as little as 12 pence per item.
Black Friday Incentive
Event Date: 29th November 2019
Posting window: 11th November until 30th November 2019
Application deadline: 15th November 2019
Posting window: 11th November and 27th December 2019
Application deadline: 13th December 2019
We recommend that you apply as soon as you can to guarantee your acceptance following last year’s success. There is a limit to the number of items that will qualify for the lowest price bracket and when this is met the price offered may increase.
The terms and conditions can be found on the Royal Mail website or do give us a call and we can answer any of your questions.
Why Focus on Direct Mail?
Direct mail marketing has a way of engaging people on a deeper level than digital messaging.
People trust paper and the brain retains the information for much longer than it does for digital messaging. You can also use direct mail to engage with customers who have declined to be contacted digitally through SMS and e-mail.
With the advancements in digital print technology and the use of AI, retailers can now create highly targeted direct mail to deliver the right message, at the right time to generate action.
Machine learning, the technology behind AI, can produce accurate predictions from data, which enables direct mail to provide a tailored experience for each individual customer, no matter their buying habits.
Your direct mail pieces can feel even more personal and have more of an impact.
Why use First Move for your direct mail campaigns?
First Move can assist with all elements of your Black Friday and Christmas direct marketing needs, including, print, fulfilment and postage.
We can deliver a wide variety of campaigns including fliers, leaflets, brochures and catalogues, all highly personalised with a high-quality print finish, to give your campaign a personal touch, that really connects with your audience.
We are well respected in the direct mail industry as Xerox Premier Partners and Strategic Royal Mail Partners.
This summer we won a Direct Commerce Award for ‘Best Creative & Print Production Partnership’.
To apply for the Royal Mail Black Friday and Christmas Incentive all you need to do is get in touch with First Move on 01494 539300.