Beacons: Lighting the Way for Better Customer Experiences | DMA

Filter By

Show All
X

Connect to

X

Beacons: Lighting the Way for Better Customer Experiences

T-564aa22c93713-screen-shot01510-at.34.57-pm_564aa22c9361c-3.png

The Customer Experience is about managing brand perception across various customer touch points. A brand needs to understand the customer’s context and push relevant and personalized offers at the right time. It also needs to ensure that customers receive innovative services and conveniences as they move through the journey. The objective is to guarantee customer loyalty and increase ROI for the business.

In recent years, customer convenience needs and interactions have been influenced by the growth of mobile devices and innovative apps. For example, customers are increasingly using a variety of mobile payment technologies that offer seamless and faster payment transaction. A recent study by Juniper Research estimates that mobile payment volumes will reach nearly $507 billion by this year’s end, and Gartner also predicts a volume of $720 billion by 2017. Technologies supported by Near Field Communication (NFC) such as Apple Pay, Samsung Pay, Android Pay or Google Wallet provide convenient “tap-to-pay” like functions for retail customers. This, however, requires a contactless NFC terminal in stores for customers to tap smartphones at checkout. While the checkout process is greatly improved, NFC terminals do not, however, provide assistance or convenience throughout the “check-in” to “check-out” customer journey.

Continue readingBeacons: Lighting the Way for Better Customer Experiences

Hear more from the DMA

Please login to comment.

Comments

Related Articles

Just like the beautiful game of football, in marketing teamwork and strategy (as well as skill) are what helps you achieve victory.

hero.png

Pop-up shops, sustainable marketing, loyalty programmes and hyper-personalisation are just a few of the changes impacting consumer spending and buying behaviour. Find out what retail trends to keep in mind!

CD_SG - Social Template - Retail Webinar OD.png

Interactive emails are the most engaging type of emails we can produce tech-wise. Jordie van Rijn interviews Jennifer Burks from the Email Code to show you what’s possible with interactive emails.

interactive email examples tips tricks Jennifer Birks.png

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg