Are you using mobile for your holiday campaigns? | DMA

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Are you using mobile for your holiday campaigns?

With November nearly gone now many brands have their holiday campaigns well underway in terms of planning and launch and I came across an infographic this morning that is very timely. The infographic ‘Making the Most of Mobile at Christmas’ is by US-based mobile agency, Sparked, and has some interesting global stats around brand engagement and mobile during the various holiday seasons.

A few key points that jumped out at me:
*Mobile retail sales are estimated at $32.4 billion this year, up from $20.9 last year
*Tablets outpace phones in terms of shopping behavior
*Germany and the UK outrank other European countries in terms of number of people shopping via mobile

Plus some examples of brands that are doing it right…

You can review the infographic via the Mobile Marketing Magazine. Happy Planning!

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