Appeal judges say the Data Protection Act is "incorrect" in historic Vidal Hall vs Google judgment | DMA

Filter By

Show All

Connect to


Please login to comment.


Very useful article Ben. To add some further detail, I was at an event this week where one of the barristers in the case was on a panel with the Commission's Head of Data Protection, and the Assistant European Data Protection Supervisor, plus someone from the ICO. I asked in relation to this case, how they expect the GDPR to handle this question of browser generated information. The universal response was the expectation that the new Regulation will confirm the position that this will be included in the definition of personal data. It seems this is almost inevitable now and therefore organisations need to start preparing for this eventuality.

Related Articles

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.


Generative AI platforms are remarkably easy to use. But we must remember that generative AI cannot read our minds (at least, not yet!). Generative AI is only as effective as the prompts you provide it with and the data fed into it.

Guide to Generative AI_image.jpg
Get the latest insights about purchasing behaviour, preferred marketing tactics and channel performance in the UK in 2024.
CD_SG - Social Template - UK Infographic.png