A Privacy Policy that Wins Business

Business is built on trust and trust is built on transparency. Both the DMA and ICO have long urged companies to be clear with their customers as to what data is collected and why.

As soon as you act in a way that a customer doesn’t expect or makes them feel abused, then any hard work previously done building trust immediately evaporates.

Simply put, nobody will do business with a brand they don’t trust.

According to the Customer Acquisition Barometer 2014 85% of consumers will only share their information if it’s made clear that it will be used only by the company that collects it and 32% say they expect a clearly worded privacy policy before they share information.

And there is such concern about data and privacy that the EU Parliament is busy voting for much tighter rules on data use and protection.

Whilst the privacy policy is the cornerstone of ensuring compliance it’s no secret that few people read the privacy policy. Do you?

So it was refreshing to see a totally different approach to a privacy policy from Lookout. A visual approach that gives consumers the big picture about the key issues at a glance.

It’s even a responsive design so it looks beautiful on mobile as well as desktop, view it online here. To top it all it’s built on open source and brands can pinch the code to create their own consumer friendly privacy policy.

It’s responsive too, how it looks on a mobile device:

This must be the most consumer friendly privacy policy – ever.