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A Look Inside the 2020 DMA Awards Shortlist


At this year’s DMA Awards, 59 agencies across 35 categories competed for Gold, not to mention a chance at the prestigious Grand Prix prize. Leading the nominations is MRM London with 15 entries across numerous categories, with Ogilvy and RAPP close behind, and 159 entries still striving for silver.

The DMA Awards highlight the best the data and marketing industry has to offer, with a wide variety of agencies, brands, and sectors from across the UK represented.

“The DMAs recognise work that has intelligent marketing at its heart – work that’s fused creativity and strategic thinking while delivering fantastic results,” said Rachel Aldighieri, MD at the DMA. “It’s really encouraging to see that the data and marketing industry has persevered and delivered on this with some remarkable campaigns during an extremely challenging period to support businesses large and small across the UK.”

Over 300 senior marketers and specialists from agencies and brands helped to judge this year’s Awards across the ten days of judging that went into creating the Shortlist.

The top 10 agencies on the Shortlist in 2020 include:

  • MRM London, 15
  • Ogilvy UK, 12
  • RAPP, 12
  • Klarna (in-house), 10
  • MullenLowe Group UK, 8
  • M&C Saatchi, 6
  • Merkle, 6
  • OLIVER, 6
  • U-Studio, 6
  • TMW Unlimited, 5
  • Wunderman Thompson, 5

The top 5 most Shortlisted brands this year include:

  • Klarna, 10
  • No More, 9
  • Formula 1, 7
  • Virgin Media, 6
  • BT Sport, 5
  • NHS England, 5
  • The Guardian, 5

The winners of this year’s DMA Awards, supported by headline sponsors Royal Mail MarketReach, Validity, and Datorama, will be announced via three virtual events: The Winners’ Series.

For the full DMA Awards 2020 Shortlist, head here.

Hear more from the DMA

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