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DMA Awards 2020 Shortlist

16 Oct 2020

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This year we called out bold and brilliant work.

Campaigns that made a difference, work that moved people, changed things, all built by people willing to put it all out there.

Willing to put their best in front of our ferocious Judges, with only the strongest left still standing.

The result is the DMA Awards 2020 Shortlist.

Click on the categories below to reveal the shortlist.

Industry Sectors

Automotive

  • Range Rover Sport: The ultimate performance campaign.
    • Agency: Spark44 and Edit
    • Client: Land Rover UK

  • The Unbelievable Truth
    • Agency: April6
    • Client: Scania

  • Weatherproof Warriors - How a data driven campaign helped Mitsubishi weather the Q1 storms
    • Agency: Manning Gottlieb OMD
    • Client: Mitsubishi Motors

Travel and Leisure

  • Fly with Pride with LEVEL: An authentic prosocial travel campaign for Barcelona Pride
    • Agency: Ogilvy UK and Wavemaker
    • Client: Level

  • Let's Do London
    • Agency: TMW Unlimited
    • Client: London & Partners

  • Staying Connected with Viking.TV
    • Entrant: Viking
    • Client: Viking

  • Titan Travel - A personalised travel experience
    • Entrant: The Lettershop Group
    • Client: Titan Travel

Entertainment and Music

  • Flexible BT TV Launch - Cinema Activation
    • Agency: Essence, Recipe, DCM Studios
    • Client: BT

  • Keeping F1 fans tuned in with no racing
    • Agency: Ogilvy UK
    • Client: Formula 1

  • ODEON Digital Customer Experience
    • Agency: Ogilvy UK
    • Client: ODEON Cinema Holdings

Publishing

  • Hope is power
    • Agency: PHD Media, Uncommon
    • Client: The Guardian

  • The Guardian Weekly - Berlin Takeover
    • Agency: OLIVER
    • Client: The Guardian

Sports

  • Keeping F1 fans tuned in with no racing
    • Agency: Ogilvy UK
    • Client: Formula 1

  • Liverpool F.C. scores international success
    • Agency: Search Laboratory
    • Client: Liverpool F.C.

  • Unbelievable J.E.F.F. - Completely Automated Football Coverage
    • Agency: Merkle
    • Client: Now TV

  • Unscripted
    • Agency: Wunderman Thompson
    • Client: BT Sport

Utilities and Telecommunications

  • BT x IGN: Overpowered broadband for gamers
    • Agency: Essence, AnalogFolk
    • Client: BT

  • Customer Value Statement
    • Agency: The&Partnership
    • Client: TalkTalk

  • GO
    • Agency: The Marketing Store
    • Client: O2

  • Putting the sass into Christmas
    • Agency: RAPP
    • Client: Virgin Media

Retail and E-commerce

  • A little win for data-driven empathy
    • Agency: RAPP
    • Client: PayPal

  • Food Finder App
    • Agency: M&C Saatchi
    • Client: Gousto

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Marmite - The Life of an Icon
    • Agency: OLIVER
    • Client: Marmite

  • Rexona - #MoveMoreAtHome
    • Agency: U-Studio
    • Client: Rexona, Unilever

Financial Services

  • A little win for data-driven empathy
    • Agency: RAPP
    • Client: PayPal

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Money on your mind
    • Agency: MFUSE
    • Client: Virgin Money

  • Pingit - Bouncy Sumo Disco
    • Agency: OLIVER
    • Client: Barclays

  • Times Change
    • Agency: M&C Saatchi
    • Client: Invesco

Public Sector

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • Petfished
    • Agency: 23red
    • Client: Department for Environment, Food and Rural Affairs (DEFRA)

  • We Are Nurses. We Are The NHS.
    • Agency: MullenLowe Group UK, Mediahub UK
    • Client: National Health Service England

Charity

  • 'Dog's Life'/'It Started'
    • Agency: Parkhouse
    • Client: St Mungo's

  • Don't be fooled by a smile
    • Agency: Different Kettle
    • Client: World Animal Protection

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • Re-educating Google
    • Agency: RAPP
    • Client: Mermaids

  • Sense Sign School
    • Agency: GOOD Agency
    • Client: Sense

Best B2B

  • D&AD Masterclassics
    • Agency: MRM London
    • Client: D&AD

  • For advisers on a mission
    • Agency: Moreish Marketing
    • Client: more2life

  • The 7 Strengths of Stone: Test Series
    • Agency: True
    • Client: ROCKWOOL

  • The Unbelievable Truth
    • Agency: April6
    • Client: Scania

  • Your Business, Your Baby
    • Entrant: Rooster Punk
    • Client: Opayo (formerly Sage Pay)

Best B2C

  • A little win for data-driven empathy
    • Agency: RAPP
    • Client: PayPal

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Keeping F1 fans tuned in with no racing
    • Agency: Ogilvy UK
    • Client: Formula 1

  • Lynx Africa Hot Since '95
    • Agency: U-Studio
    • Client: Lynx, Unilever

  • We Are Nurses. We Are The NHS.
    • Agency: MullenLowe Group UK, Mediahub UK
    • Client: National Health Service England

Channels

Best Use of Email

  • Email Like We Ride
    • Agency: MullenLowe Open
    • Client: Harley-Davidson

  • From Back of the Drawer to Front of Wallet
    • Agency: OLIVER
    • Client: Barclaycard

  • Getting Hyper-Personal: Using Data to send powerful, relevant and meaningful communications to Toyota customers
    • Agency: Jellyfish
    • Client: Toyota GB

  • Keeping F1 fans tuned in with no racing
    • Agency: Ogilvy UK
    • Client: Formula 1

  • Look, Say, Sing, Play - helping parents and babies bond.
    • Entrant: NSPCC
    • Client: NSPCC

Best Use of Social Media

  • 'Dog's Life'/'It Started'
    • Entrant: Parkhouse
    • Client: St Mungo's

  • Climb for #ThisIsOurTime - Riding to close the gender gap in cycling
    • Agency: Ogilvy UK
    • Client: Škoda UK

  • Lynx Africa Hot Since '95
    • Agency: U-Studio
    • Client: Lynx, Unilever

  • Simple #ChooseKindness
    • Agency: TMW Unlimited
    • Client: Simple Skincare

  • Unscripted
    • Agency: Wunderman Thompson
    • Client: BT Sport

Best Use of Unaddressed Print

  • Cook + Thief Premium Meal Delivery Service
    • Entrant: Whistl (Doordrop Media)
    • Agency: Hurdle London
    • Client: Cook + Thief

  • EIGHTEEN - The Graphic Novel
    • Agency: 23red
    • Client: Network Rail

  • Mission 2020
    • Entrant: Whistl (Doordrop Media)
    • Client: Waitrose & Partners

  • The Guardian Weekly - Berlin Takeover
    • Agency: OLIVER
    • Client: The Guardian

  • The Key to Your Better Retirement
    • Agency: WDMP
    • Client: Key

Best Use of Mail

  • 300 Earthquake Homes Appeal
    • Agency: Different Kettle
    • Client: The Gurkha Welfare Trust

  • Hear Every Word
    • Agency: RAPP
    • Client: Specsavers Optical Group

  • Missed Parcel DM
    • Agency: Sky Creative Agency
    • Client: Sky Winback Team

  • Range Rover Sport: The ultimate performance campaign.
    • Agency: Spark44 and Edit
    • Client: Land Rover UK

  • Titan Travel worldwide brochure - a personalised travel experience
    • Entrant: The Lettershop Group
    • Client: Titan Travel

Best Use of Out of Home

  • BT, Bristol and B******t
    • Agency: RAPP
    • Client: Virgin Media

  • Food Finder App
    • Agency: M&C Saatchi
    • Client: Gousto

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • The Guardian Weekly - Berlin Takeover
    • Agency: OLIVER
    • Client: The Guardian

  • Times Change
    • Agency: M&C Saatchi
    • Client: Invesco

Best Use of Film, Video or Moving Image

  • Creme Egg EATertainment
    • Agency: ELVIS
    • Client: Mondelez

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Lynx Africa Hot Since '95
    • Agency: U-Studio
    • Client: Lynx, Unilever

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • The End of Football
    • Agency: Brave
    • Client: Xylem

Best Use of Voice or Audio

  • Churchill: Little Chapters of Chill
    • Agency: ENGINE Group
    • Client: Churchill Insurance

  • Sound Check
    • Agency: MullenLowe Open
    • Client: Sennheiser

Campaigns

Best Integrated Campaign

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Lynx Africa Hot Since '95
    • Agency: U-Studio
    • Client: Lynx, Unilever

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • Putting the sass into Christmas
    • Agency: RAPP
    • Client: Virgin Media

  • We Are Nurses. We Are The NHS.
    • Agency: MullenLowe Group UK and Mediahub UK
    • Client: National Health Service England

Best Launch Campaign

  • A vital piece in the cancer puzzle
    • Agency: MRM London
    • Client: Macmillan Cancer Support

  • Flexible BT TV Launch - Cinema Activation
    • Agency: Essence, Recipe, DCM Studios
    • Client: BT

  • Re-Imagining an Audience-First Launch
    • Agency: Merkle
    • Client: Canon

  • Times Change
    • Agency: M&C Saatchi
    • Client: Invesco

  • Twill Brand Launch
    • Agency: Havas Group UK
    • Client: Twill

Best Brand Building Campaign

  • BT x IGN: Overpowered broadband for gamers
    • Agency: Essence, AnalogFolk
    • Client: BT

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Hope is power
    • Agency: PHD Media, Uncommon
    • Client: The Guardian

  • Rexona - #MoveMoreAtHome
    • Agency: U-Studio
    • Client: Rexona, Unilever

  • Simple #ChooseKindness
    • Agency: TMW Unlimited
    • Client: Simple Skincare

Best Customer Acquisition Campaign

  • A vital piece in the cancer puzzle
    • Agency: MRM London
    • Client: Macmillan Cancer Support

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Keeping F1 fans tuned in with no racing
    • Agency: Ogilvy UK
    • Client: Formula 1

  • The Key to Your Better Retirement
    • Agency: WDMP
    • Client: Key

  • Unscripted
    • Agency: Wunderman Thompson
    • Client: BT Sport

Best Customer Journey

  • We Are Nurses. We Are The NHS.
    • Agency: MullenLowe Group UK, Mediahub UK
    • Client: National Health Service England

Best Customer Retention or Loyalty Programme

  • myLakeland: a truly extraordinary retail and ecommerce loyalty proposition
    • Agency: Go Inspire Group
    • Client: Lakeland

  • Putting the sass into Christmas
    • Agency: RAPP
    • Client: Virgin Media

  • Sainsbury's Collect For Christmas
    • Agency: Table19
    • Client: Sainsbury's

  • Shell CEE Racing Club - building emotional loyalty through gamification
    • Entrant: Shell, Brandbase
    • Client: Shell

  • Very Important Pets Club - Pets at Home
    • Agency: Go Inspire Group
    • Client: Pets at Home Group

Best Performance Marketing Activity

  • Bridging the gap between econometrics and real-time marketing
    • Agency: Mediahub UK
    • Client: Western Union

  • LogMeIn reports huge surge in positive test results....in Media!
    • Agency: Merkle
    • Client: LogMeIn

  • The COVID-19 Appeal
    • Agency: Crafted
    • Client: Médecins Sans Frontières UK

  • The Unbelievable Truth
    • Agency: April6
    • Client: Scania

  • Your Best Bits
    • Agency: RAPP
    • Client: Virgin Media

Best Thoughtful Marketing Campaign

  • LinkedIn Changemakers
    • Agency: Brands2Life
    • Client: LinkedIn

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • Signsbury's - the world's first deaf-friendly supermarket
    • Agency: Gravity Road
    • Client: Sainsbury's

  • Simple #ChooseKindness
    • Agency: TMW Unlimited
    • Client: Simple Skincare

  • The World Has Turned Upside Down
    • Agency: Red Brick Road
    • Client: Ambitious about Autism

Data

Best Use of Data and Insight

  • Re-educating Google
    • Agency: RAPP
    • Client: Mermaids

  • Titan Travel - A personalised travel experience
    • Entrant: The Lettershop Group
    • Client: Titan Travel

  • Using AI to serve up the next meal
    • Entrant: Just Eat
    • Client: Just Eat

  • We Are Nurses. We Are The NHS.
    • Agency: MullenLowe Group UK, Mediahub UK
    • Client: National Health Service England

  • Your Best Bits
    • Agency: RAPP
    • Client: Virgin Media

Best Data Storytelling

  • BrandZ Graphic Novel
    • Agency: WPP
    • Client: WPP BrandZ

  • Sainsbury's Data Playback
    • Agency: Table19
    • Client: Sainsbury's

  • Show me the data! Presenting, understanding and handling the truth.
    • Agency: Actually Data
    • Client: Action on Hearing Loss

  • The Big SHIFT
    • Agency: REaD Group
    • Client: Marie Curie

  • Unscripted
    • Agency: Wunderman Thompson
    • Client: BT Sport

Best Use of Marketing Automation

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Hyper-optimum Bidding Strategy: A Global First
    • Agency: Merkle
    • Client: Hyperoptic

  • Making cross-channel optimisations with just a click-away using an automated DDA Business Intelligence Tool
    • Agency: Merkle
    • Client: Nespresso US

  • Unbelievable J.E.F.F. - Completely Automated Football Coverage
    • Agency: Merkle
    • Client: Now TV

Best Use of AI

  • Akbank's Artificial Intelligent Marketing Automation Tool
    • Entrant: Akbank
    • Client: Akbank

  • Monker's Garkel | The world's first AI gin
    • Agency: Tiny Giant
    • Client: Circumstance Distillery

  • Using AI to serve up the next meal
    • Entrant: Just Eat
    • Client: Just Eat

Craft

Best Writing

  • D&AD Masterclassics
    • Agency: MRM London
    • Client: D&AD

  • Fragrance Lasts
    • Agency: M&C Saatchi
    • Client: The Fragrance Foundation

  • Keeping the voice of F1 alive during the 'pandemic' season
    • Agency: Ogilvy UK
    • Client: Formula 1

  • Let's Do London
    • Agency: TMW Unlimited
    • Client: London & Partners

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

Best Design or Art Direction

  • Designing in a deeper direct strategy for F1
    • Agency: Ogilvy UK
    • Client: Formula 1

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • Nipplevision
    • Agency: MRM London
    • Client: Tommee Tippee

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • Pioneering the IntelligentEngine
    • Agency: Ogilvy UK
    • Client: Rolls-Royce

Best Creative Solution

  • D&AD Masterclassics
    • Agency: MRM London
    • Client: D&AD

  • Heartbeats 4 Sneakers
    • Entrant: Klarna
    • Client: Klarna

  • No More Listening from home
    • Agency: MRM London
    • Client: No More

  • Sound Check
    • Agency: MullenLowe Open
    • Client: Sennheiser

  • Unscripted
    • Agency: Wunderman Thompson
    • Client: BT Sport

Best UX

  • Gamified data collection - finding your pets purr-fect present
    • Agency: Blueberry Wave
    • Client: Purina UK & Ireland

  • My Beauty Consultation
    • Agency: Isobar
    • Client: Clarins

  • ODEON Digital Customer Experience
    • Agency: Ogilvy UK
    • Client: ODEON Cinema Holdings
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