5 approaches to Native Advertising: What's right for your brand?

According to Yahoo!, native ads will represent the bulk of digital spend in Europe within five years: €13.2 billion by 2020. Powering this growth are statistics such as: users are 52% more likely to notice native advertising and 68% more likely to share it with their friends and family.

So what is native advertising and how can it be used?

We have complied a handy report with five approaches to native advertising to help you decide what’s right for your brand. Download ‘Native advertising: now and next’ here.