4 social media changes you should be aware of

The goalposts are constantly being moved in social media. Here are four changes I’ve spotted this month which businesses should be aware of:

1. Improved analytics for LinkedIn Company pages
LinkedIn has improved in leaps and bounds with engagement, measurement and company presence. Its latest update is improved analytics for company pages and definitely worth a look if you are using LinkedIn for your company – especially if you post updates!

2. LinkedIn – social media has been recognised as a skill
Social media skills have been recognised as skills on the largest recruitment social network. This is currently in Beta phase but keep an eye out for it rolling out across profiles in the near future.

3. Embed posts from Facebook
Enabling websites to share the social network’s content on their site, the new ‘embed posts’ feature will allow Facebook posts from a public profile to be integrated on the rest of the web.

4. Rich pins on Pinterest
Super slick, the new ‘rich pins’ provide pinners with information that allows them to act upon an image they like. Details such as prices, availability, reviews and ingredients will now appear on Pinterest. To get involved you will need to prep your website with meta tags, try out your rich pins and apply to get them featured.

A great way of keeping up to date with the latest changes on social media platforms is by looking at the platforms blog or news section, although saying that – they don’t always announce their changes!

By Lynsey Sweales, CEO of SocialB and member of the DMA Social Media Council.