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4 reasons why email marketing is not going anywhere


1 Brand Recognition - email is incredible at keeping your brand and products in front of prospects and customers

2. Beats Social Media - a recent study found that email is nearly 40 times better than Facebook and Twitter at acquiring customers. Social media is good at creating buzz, but nobody buys anything from a tweet

3. More Direct - email focuses on the customer and allows you to communicate directly, sharing relevant information to a qualified, segmented audience.

4. Easy - 2% of sales are made on the first contact; 3% on the second; 5% on the third; 10% on the fourth; and 80% on the fifth to twelfth. Yet, 48% of salespeople never follow up; 25% make second contact; and just 12% make more than three contacts. Email makes follow-ups easy!.

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The DMA Email Council meets on a monthly basis and one of the regular agenda points is round table updates from the council members. The council is comprised of a mix of brands, emails service providers and marketing technology providers, so the industry updates invariably contain some very interesting information gathered (and sometimes overheard!) from some of the most experience people working within the industry

The last council meeting industry updates are below.


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