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4 reasons why email marketing is not going anywhere
10 Oct 2014
1 Brand Recognition - email is incredible at keeping your brand and products in front of prospects and customers
2. Beats Social Media - a recent study found that email is nearly 40 times better than Facebook and Twitter at acquiring customers. Social media is good at creating buzz, but nobody buys anything from a tweet
3. More Direct - email focuses on the customer and allows you to communicate directly, sharing relevant information to a qualified, segmented audience.
4. Easy - 2% of sales are made on the first contact; 3% on the second; 5% on the third; 10% on the fourth; and 80% on the fifth to twelfth. Yet, 48% of salespeople never follow up; 25% make second contact; and just 12% make more than three contacts. Email makes follow-ups easy!.