12 big data myths

Big data has quickly established itself as key to enabling the next great leaps in marketing evolution. Whether it’s predicting new trends or understanding patterns of consumers’ purchasing habits, for marketers, big data promises a new era of perfectly targeted messaging for the modern, connected consumer. And yet uptake within the one-to-one marketing industry has be curiously slow. According to the DMA’s Data Council pervasive myths and misunderstandings stand as the main barriers to entry for many one-to-one marketers. That’s why the DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media Councils to shatter these myths in one infographic: Big data and one-to-one marketing: 12 myths busted.