Improving Apprenticeships in the Data and Marketing Industry | DMA

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Improving Apprenticeships in the Data and Marketing Industry


Apprenticeships provide a great route to hiring young talent, future-proofing skills pipelines, and broadening the diversity of the workforce.

In 2020, supported by DM Trust, we conducted qualitative research among Members to report on apprenticeships, revealing the challenges and ways in which the DMA could support through our network, government relationships and learning through the IDM.

During this webinar we reveal insights drawn from our newly-released apprenticeships research report, Apprenticeships: The Hidden Potential. Chaired by Kate Burnett, General Manager, DMA Talent during the webinar you will also:

  • Gain a better understanding of the key factors behind delivering effective apprenticeship placements
  • Hear the benefits of using apprenticeships as a recruitment strategy from our panel featuring Richard Goodwin, Managing Director, The JGA Group, Ross Taylor, Founder, Hidden and Isabella Luba, Head of Early Careers, Merkle EMEA
  • Demystify information about apprenticeship standards and how they can work best for our industry

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