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Future Trends - The Subscription Economy


Offering convenience, flexibility and a sense of access, subscriptions offer an opportunity to both acquire new and retain existing customers.

Building on the insights from the 'Acquisition and the Consumer Mindset' report, join us as we explore consumer trends around ownership and how to manage the risks of subscription overload.

Chaired by Janet Snedden, Founder, CustomerKIND, you will:

  • Learn about tangible examples of how new customer trends might look in the real world from Tim Bond, Head of Insight, DMA
  • Hear our panel discussion with experts Jocelyn Cripps, Subscription & Digital Marketing Consultant, Count Marketing Limited and Fiona Spooner, Global Marketing Director, B2C, Financial Times

Hear more from the DMA

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