Dotdigital: Make Your Data Matter

For more than a decade now we’ve been hearing data is the new oil. But if marketers are continually surrounded by data, why aren’t we all mega rich?

Could the answer lie in collecting more data? Potentially, but the real benefits come when you start using your existing customer data correctly.

Find out how you can maximise your B2B data with ABM, hyper-personalisation ad platforms, and enrichment. Plus, you’ll learn how to cleanse your database and optimise your data collection and consolidation from a B2C perspective.

Chaired by Komal Helyer, Fractional CMO & Chair of the DMA Email Council, you'll also hear from:

• Liam Bartholomew, Global Head of Demand Generation, Cognism
• Frank Brooks, Head of EMEA Marketing, Dotdigital
• And have the opportunity to ask our speakers questions

Join our speakers to uncover:

• Why successful marketing is all about engagement and relevance
• What a single customer view can do to elevate your marketing strategy
• Whether zero-party data can unlock the key to higher-quality data